FRANCHISE OF THE WEEK

Surface Experts

Fast Facts

Background

• HQ: Spokane, WA
• Founded in 2008, franchising since 2018
• Surface Experts is a franchise that specializes in interior surface repair.
  

Location Trends

Franchise Fees

• Royalty: 8%
• Brand Fund: 2% 
• Franchise Fee: $75,000 – $110,000

Financial Overview

• The below table discloses information on 34 Franchised Locations that were open and operating for at least 12 months as of the end of the 2022 calendar year.

The Wolf’s Take 🍟

Okay, let’s talk Surface Experts. This franchise is quietly crushing it in the ‘fix-it’ space, and here’s why I’m into it. 

First, the financials: with franchise fees starting at $75K and a lean 8% royalty, the barrier to entry isn’t outrageous for a business that’s 98% B2B (hello, recurring contracts with property managers, hotels, or Airbnbs). 

Their 2022 unit economics show steady revenue growth, and here’s the kicker: they thrived during both the Great Recession and the pandemic. That’s not luck, that’s a model built on necessity. 

For franchisees, it’s a backstage pass to the ‘invisible’ economy: boring (in the best way), recession-proof, and perfect for hands-off owners who want to scale a service biz without the chaos of retail. 

If you’ve ever rolled your eyes at ‘disruptive’ brands, this one’s your antidote. It’s practical, proven, and profitable without the hype.

Resources

• Surface Experts Franchise Website
• The Top 20 Handyman Franchises To Invest in for 2025

SMB TWEET OF THE WEEK

Growing Through Subtraction – Alex Hormozi

Alex Hormozi highlighted something that I think about often:

Growth, whether personal or in business, can be just as much about finding what you need to subtract from your life, rather than just adding and adding.

We live in a world of unlimited options in just about every category of life, so I tend to gravitate towards the “less is more” way of thinking.