The Wolf Report: Big Chicken, Jimmy Johns and Skedaddle
Good morning Wolf Pack!
After 2 weeks on the road in Texas and California, I’m back home at Wolf HQ in NYC for a few days, before heading to DC later this week.
Whether you’re on the road or at home, I hope you enjoy today’s newsletter!
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A Deeper Look at Big Chicken from Shaq
Shaquille O’Neal launched Big Chicken in Las Vegas in 2018, and has been franchising the concept for roughly a year.
The brand has 3 traditional locations open, 2 locations on Carnival Cruise ships, and 70+ locations in development.
They recently signed a 50 unit agreement with a large restaurant group in Texas.
The Wolf’s Take 🍟
Much has been written about Shaq‘s success in business since he retired from basketball:
- 150 car washes
- 17 Auntie Anne’s
- 155 Five Guys (sold)
- An investment in Google
- On the board of directors for Papa John’s
The list goes on..
Big Chicken is the first business venture where Shaq is a founder.
To do so, he’s put together an all-star team to help him, including JRS Hospitality, an accomplished Las Vegas-based ownership group, as well as Authentic Brands Group, a multinational brand development and marketing firm.
Shaq is the face of the business, and was instrumental in the branding, restaurant design, and menu development. Each item has a story that’s in some way tied back to the basketball star.
Whether it’s the “Uncle Jerome”, a spicy chicken sandwich named after O’Neal’s longtime bodyguard, Jerome Crawford; or the Charles Barkley, named after the NBA legend that Shaquille loves to poke fun at.
The brand is off to a hot start, with a robust development pipeline since they began to franchise. To this point, they’ve strategically partnered with seasoned multi-unit ownership groups.
Their recent expansion into Texas is another example of that, where they partnered with a joint venture co. that operates 50 Sonics, 60 convenience stores/gas stations, as well as investments in Burger King and Denny’s.
I expect this brand to continue to grow, and will be on the lookout for financials as soon as I can get them 👀
Johnny Rockets is Heading to Israel 🇮🇱
The classic American Diner will have 10 locations built
Wendy’s Opened a Restaurant in the Metaverse 🍔
Rewards from the metaverse will thankfully translate in REAL life
Burger King is Getting Sued for False Advertising 😲
The lawsuit alleges that food shown in ads is bigger than in real life…can’t make this stuff up folks
- Founded: 1983
- Units Open: 2,755
- Investment Range: $316K – $559K
- Average Revenue per Location: ~$1,200,000
Did you know?
The company was founded by young Jimmy John Liautaud at age 19. His father gave him two options: join the army or start a business.
I’d say he made the right decision!
FRANCHISE OF THE DAY
Skedaddle Humane Wildlife Control
- Founded in 1989, franchising since 2013
- Based in Ontario; 31+ locations open internationally
- Humane wildlife removal, pest control, + attic restoration
Fees + Investment
- Royalty: 6.5%
- Brand Fund: 1%
- Franchise Fee: $49,500
- Initial Investment: $89,000 – $132,600
- The below table contains performance data from 1 franchised location in the US for the full year 2020
The Wolf’s Take 🍟
Once again we have a niche business that surprised me with their financials…$136k in profit off of an $89k-$132k investment? We’ll take that all day!
As the name implies, Skedaddle Humane Wildlife Control’s primary service is (humane) pest control. Pests can include raccoons, birds, skunks (yikes), squirrel’s, bats, and mice.
They solve these problems for homeowners with a 3 part approach:
1. Assess and Remove
They’ll perform an inspection and use hands-on techniques to remove those unwanted guests from your home.
2. Clear and Clean
If the animals made any mess, Skedaddle makes sure to clean it.
3. Prevent and Protect
They’ll go the extra mile and identify what the potential points of entry are, and secure them against future infestation.
If the infestation occurred in an attic, sometimes the mess an animal leaves behind can cause damage and lingering effects to insulation, which can lead to more problems if untreated. Given this, Skedaddle has bolt-on attic restoration services for homeowners as well.
This is a brand that is animal and eco-friendly, with great unit economics. For any animal lovers out there, or folks looking to find a niche home service business, Skedaddle looks promising!
THE WOLF OF EVERYTHING ELSE 🌎
- Starbucks is unionizing ☕
- Elon Musk rug-pulled Twitter 🤣
- Scottie Scheffler just won the Masters ⛳
- A good list of all franchises on the SBA Registry 📊
- This recap of a Reddit art experiment is super cool 🎨
- LMAO this is so true:
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