
🍟 04/10/2025 – Aging Population = Big Opportunity
FRANCHISE OF THE WEEK
101 Mobility

Fast Facts
Background
- HQ: Wilmington, NC
- Founded in 2008, franchising since 2010
- 101 Mobility is a franchise that specializes in mobility and accessibility equipment sales and services.
Location Trends

Franchise Fees
- Royalty: 5% – 10%
- Brand Fund: 2%
- Franchise Fee: $50,000 – $100,000
Financial Overview
- The below table discloses information on 52 franchisees (operating 159 Franchised Businesses) that were in operation during the full 2022 calendar year.Â

The Wolf’s Take 🍟
My favorite franchises are the ones that are the most purpose-driven. 101 Mobility is no exception, so let’s take a closer look.
First off, this isn’t just another retail franchise. 101 Mobility is in the mobility and accessibility game, selling everything from stairlifts to ramps to bathroom safety equipment.
And here’s the thing— they’re not just moving product, they’re changing lives. The brand’s whole energy is built around dignity, independence, and serving an aging population that’s only getting bigger. If you want a business that feels good while also being recession-resistant? This is it.
Royalty fees (5–10%) are competitive for this space.
90% of seniors want to age in place, and the 65+ population is doubling by 2030. That’s not a trend— it’s a tidal wave of need.
So if you want a business that makes money and meaning and serves a market that’s only growing, then 101 Mobility should be on your radar. It’s not the flashiest franchise out there, but it’s one where you can honestly say: This matters.
Resources
- 101 Mobility Franchise Website
- 101 Mobility Announces Strategic Partnership with “Divine Renovation” TV Series
SMB TWEET OF THE WEEK
Awareness Without Action – Marie Forleo

Marie Forleo took me back to the days when I would have all sorts of ideas that I thought were awesome… but never wrote them down. It feels criminal to not have done it at some point, but I learned my lesson.