FRANCHISE OF THE WEEK

Concrete Craft

Fast Facts

Background

• HQ: Irvine, CA
• Founded in 2006, franchising since 2008
• Concrete Craft is a franchise that specializes in decorative concrete coatings.
  

Location Trends

Franchise Fees

• Royalty: 4% – 7%
• Brand Fund: 1%
• Franchise Fee: $19,950

Financial Overview

• The below table discloses information on 60 franchise locations (47 single territory franchisees and 6 multiple territory franchisees) that were open for business for all of calendar year 2022.

The Wolf’s Take 🍟

Alright, let’s break it down: In a nutshell, Concrete Craft is all about decorative concrete coatings.

Think stamped patios, polished floors, and driveways that look like they belong in a magazine. 

And here’s the kicker—they’re tapping into an $18.3 billion industry that’s growing at nearly 6% annually. 

Homeowners and businesses are obsessed with upgrading their spaces, and Concrete Craft’s proprietary products and services are exactly what they’re looking for.  

Now, let’s talk numbers. The franchise fee is $19,950, with royalties ranging from 4% to 7% and a 1% brand fund. Not bad for a brand that’s part of Home Franchise Concepts, a powerhouse in the home services industry. 

Since joining HFC in 2014, Concrete Craft has doubled in size and expanded into Canada. That’s some serious growth.  

If you’re looking for a franchise with low overhead, high demand, and the chance to be your own boss while flexing some creative muscle, Concrete Craft is a pretty solid option.

Resources

• Concrete Craft Franchise Website
• How Concrete Craft Created One Of The Best Bets For Franchise Success

SMB TWEET OF THE WEEK

Promote Yourself – Justin Welsh

Justin Welsh is speaking a reality that most of us have experienced at some point in our careers.

The internet has become such a cesspool for sales and fighting for attention that it makes you feel slimy for putting yourself out there sometimes.

The truth is that when you build a brand that is designed to materially improve the lives of the people you serve, it’s an obligation to reach those people.