FRANCHISE OF THE WEEK

Fresh Coat

Fast Facts

Background

• HQ: Cincinnati, OH
• Founded in 2005, franchising since 2005
• Fresh Coat is a franchise that specializes in residential and commercial painting.
  

Location Trends

Franchise Fees

• Royalty: 4% – 6%
• Brand Fund: 2%
• Franchise Fee: $44,900

Financial Overview

• The below table discloses information on 63 Fresh Coat franchisees that owned a single unit that was open for the entire 2022 calendar year. 

The Wolf’s Take 🍟

Fresh Coat is a solid pick for entrepreneurs looking to break into the home services space without a huge upfront investment. 

The painting industry is a $41.1 billion market with steady demand, and Fresh Coat’s home-based model keeps overhead low, which is a major plus. 

Their $44,900 franchise fee is reasonable, and the 4-6% royalty is competitive, but what stands out is their dual focus on residential (reliable repeat business) and commercial (higher-ticket projects), giving owners multiple revenue streams. 

So if you’re looking for a scalable, low-overhead business in a recession-resistant industry, Fresh Coat deserves a closer look. Just be ready to hustle, because painting franchises thrive on local marketing and word-of-mouth!

Resources

• Fresh Coat Franchise Website
• Fresh Coat Painters Welcomes Franchise Veteran Chris Lucas as Vice President of Sales

SMB TWEET OF THE WEEK

Daily Habits – Justin Welsh

I loved this tweet from Justin Welsh because it’s extremely similar to my daily routine.

My philosophy: have an entrepreneur’s mind, and athlete’s body, and an artist’s soul.

If you can do simple, daily activities that fills those 3 buckets every day?

It makes a WORLD of difference.