🍟 06/26/2025 – 90% of Seniors Want This
FRANCHISE OF THE WEEK
A Place At Home
Fast Facts
Background
- HQ: Omaha, NE
- Founded in 2012, franchising since 2017
- A Place At Home is a franchise that specializes in nonmedical home care and care coordination for seniors.
Location Trends
Franchise Fees
- Royalty: 4.5% – 5.5%
- Brand Fund: 1% – 2%
- Franchise Fee: $49,500
Financial Overview
- The below table discloses information on 17 franchise outlets that were operational for the full 2022 calendar year.
The Wolf’s Take 🍟
Let’s talk about A Place At Home, a franchise that’s not just riding the wave of senior care demand but doing it with heart and hustle.
Founded in 2012 by two gentlemen who saw firsthand how broken the system was, this brand has transformed those personal frustrations into a proven model.
With 40% of seniors needing daily assistance and 90% wanting to age at home, the market isn’t just growing, it’s screaming for solutions.
Financially, the numbers are solid (franchise fee is $49.5K and royalties are 4.5–5.5%), but what stands out is the vibe: compassionate yet professional, scrappy yet scalable.
If you’re looking for a business that balances purpose with profit and has the systems to back it up, this is certainly one to consider.
Resources
SMB TWEET OF THE WEEK
International Menus – Guillaume Huin
The newer generations of the world have developed significantly more sophisticated food palettes than their parents, and honestly, it’s a lot of fun to see.
This tweet from Guillaume Huin took me back to all the fun menu items I’ve seen across all the McDonald’s during my frequent travels around the world.
Nothing unites people quite like food!
