S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber

How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?

Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together.

Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love.

Then, find out which businesses Jacob prefers to invest in.

0:00 Background

3:40 The Turning Point

6:18 Creating a Community

8:40 Building a Consumer-Facing Brand

15:00 Expansion Plans

17:20 The Phil’s Business Model

28:21 Brand Association

31:40 Building a Brand

37:42 Investing in Consumer Companies

46:08 Follow Us

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Visit Harri.com to learn more.

Follow Jacob:

LinkedIn: https://www.linkedin.com/in/jacobjaber/

Twitter: https://www.twitter.com/jacobjaber

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