S10 E5: How F45’s Unique Fitness Concept Became a Global Phenomenon

Ever wondered what it takes to stand out in a saturated niche like health and fitness?

Tune in as The Wolf chats with Tom Dowd and Janina Czado, the dynamic duo behind F45’s exciting transformation and the birth of their new brand, Vora. 

They’re shaking up the fitness world with a clever hub and spoke model but not without the hiccup of naming their latest venture. 

Tom and Janina dive into how they’re enhancing the sensory experience in their Pilates studios and setting bold visions for both F45 and Vora. 

They also share how they’re standing out in a crowded market by delivering impactful content that truly empowers their community.

Discover their groundbreaking reciprocity program by FSA, which opens doors for members across studios, and get a behind-the-scenes look at the robust support system uniting their brands.

00:01:20 – Bringing Pilates to Mainstream Market

00:05:44 – How Janina Became Involved With F45

00:7:18 – When was F45 launched in the US?

00:08:40 – Differentiating Fitness Concepts in Pilates

00:14:05 – Brand Differences in Vora and F45

00:19:01 – Breaking Down Financial Metrics

00:22:32 – How Are the Three Brands Structured?

00:24:50 – Restructuring All the Brands Into a Single Platform

Follow Tom: https://www.linkedin.com/in/tom-dowd-9092981/

Follow Janina: https://www.linkedin.com/in/janinaczado/

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