Podcast

S3 Ep9: Dogdrop: The Dog Day Care Franchise Solving Owner Problems

When you’re leaving the most important member of your family at daycare, you need to know it’s safe, fun, and stimulating. Shaina Denny’s Dogdrop franchise is all this and more.

Dogdrop is the dog daycare service founded in LA that has grown to three units. With the health and happiness of each dog at its core, dog parents can be sure they’re leaving their pets in the best possible care.

The Wolf and Shaina talk about how living in China lit an entrepreneurial spark, how solving her own dog care problems led to Dogdrop, and the business model that makes the most sense to her unique franchise.

If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

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LinkedIn: linkedin.com/in/shainadenny

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Episode Transcription

Shaina Denny:

And then we decided on the model, which is now Dog Drop and it’s small footprint, decentralized tech enabled dog care. So we’re putting these sub 3000 square feet locations really focused on convenience, quality. We want them everywhere. People already live, work and play. And for us it’s like that technology component has been a huge part of our story from day one and building that internally too.

The Wolf of Franchises:

Welcome to Franchise Empires where aspiring entrepreneurs learn exactly what it takes to become a successful franchise owner from one location to 10 and beyond. I’m the wolf of franchises. Hey everyone, it’s The Wolf. Today on the show we have the c e o and co-founder of an innovative new dog daycare franchise called Dog Drop Jayna. Denny worked in China at multiple startups before moving back to the us, took her knowledge from what she learned over there and is now applying it to the pet industry and is also franchising it. So if you’re interested in the pet space, if you’re interested in startups, this is a very great conversation and I think you’re going to enjoy it.

Narrator:

The Wolf of Franchises is the CEO of Wolf Pack Franchising as well as a creator at Workweek Media. All opinions expressed by the Wolf and podcast guests are solely their own opinions and do not reflect the opinion of Pack franchising or workweek. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. The Wolf Workweek and Wolf Pack franchising may maintain positions in the franchises discussed on this podcast.

The Wolf of Franchises:

We will obviously get into Dog Drop, but I guess just a good place to start. What were some of the things that you were up to and doing professionally before you got into the franchise world?

Shaina Denny:

Before starting Dog Drop, I actually was living and working in China for about four years. So I went to business school over there in Shanghai and I just totally fell in love with the startup scene, the business world, and the Chinese culture there. So I ended up staying and I got a job working on market entry for a big consumer electronic company. Actually the largest consumer electronic company in the world called. So I was working specifically with one of their umbrella companies. I was focused on imaging technology, so very different than the franchise world. Very different than the pet space. Stayed in Shanghai for a couple years, absolutely loved it. Then I ended up moving to Beijing and worked with the Beijing based EB and electric vehicle startup up there for a while.

The Wolf of Franchises:

Holy crap. Okay. Didn’t expect that. Wow,

Shaina Denny:

I saw your face. I wish your face was recording. Yeah,

The Wolf of Franchises:

I mean just from, are there any things that you’re living in LA now, I mean from a way that they approach business and work and building companies, is there anything that you learned there specifically that you think that you haven’t seen in America?

Shaina Denny:

Yeah, there are a few things. I think one, especially working on hardware over there, it’s very cool to have an idea and be able to turn that concept into a prototype within a 72 hour. Where if you’re US based, that span can be maybe 16 weeks typically. Or now with other 3D printers and stuff, you can expedite that process. But just because manufacturing and the speed of things, like everything’s right there. So if I was going to the CEO of my company and I’m like, oh hey, we kind of have this idea or concept or what about this color? They’re like, let’s do it and sort of let’s do it now. It wasn’t like, okay, let’s talk about this at next week’s meeting. And I think that mentality, it’s very different than the US. So that was something that’s interesting. And I think when I’m back in the US, it’s really to balance that because there’s pros and cons with hey, here’s an idea, let’s do it now. Versus hey, what are the repercussions? What’s the trickle effect? What else is this going to affect? And what other stakeholders? So for me, it’s taking that kind of mentality but also measuring it in a workplace that we can actually implement here.

The Wolf of Franchises:

So you think basically because they have the manufacturing right there, that kind of, do you think that lends itself to heavy bias towards action when you do guys, when you do come up with an idea there,

Shaina Denny:

That was for that company, right? Manufacturing, but that would go across with anything digital or firmware or software as well. It’s that mentality, let’s do it and let’s build this now. And I think especially in the now, and I’d worked at all startups before, so it’s also startup culture and then expedited with Chinese culture and kind of all together. And I think to take that mentality into the franchise world, which has typically been much slower, there’s a lot of other moving pieces and I think definitely having to find that balance because especially building in the physical world with retail concepts and franchising is really to be able to balance.

The Wolf of Franchises:

Definitely. And I mean before we get to your move back stateside and dog drop culturally at these startups in China, I think the stereotypical American, especially a tech startup, it’s like, you know, got the ping pong tables in the office, you’ve got white claws in the fridge, you’re doing happy out. What is the vibe like a company

Shaina Denny:

That’s a hard no, I always laugh because when <laugh>, at this time I’m working in Shanghai and I’m like, I’m working with ch, so one of the largest Chinese startups, my friends, whether they’re any bank company here, and they’re like, oh, these are all the kind of work perks that we have. And I was thinking a lot about that in terms of motivation for employees, how is providing all these benefits really motivating them in the workplace. And then my office in China, complete opposite. We would at lunch have the Augie, the person who helped maintain the office and she would bring around one Mandarin orange and place it on our desk. But we were so much more motivated. And so I thought a lot about motivations and workplace culture in the US first there. And I think intrinsically our company in China, we were just so motivated on the product and the vision, what we were building, and we wanted to really change China for being a copycat culture to be innovators and that kind of motivation spread within the company. So nothing else mattered. And so it’s something that I always think about here, what are the things that really motivate folks? And I think it comes down to what you’re building in that.

The Wolf of Franchises:

That’s fascinating. I couldn’t imagine

Shaina Denny:

Every reaction. I sent photos that people like my friends here’s like the kombucha on tap and everything and I’m like, well here’s my daily orange. Right, exactly. Photos of me. Holy crap. So definitely funny to exchange experiences during those times.

The Wolf of Franchises:

No, that’s super cool. And so what was the impetus to come back stateside and did you move straight to Los Angeles?

Shaina Denny:

Yeah, so I’m originally from this general vicinity. I moved back as working with in Beijing for Chinese based EV company at that time. And we were considering moving some operations out to North America. LA’s great. Obviously we have the port nearby. So there’s a lot of benefits that worked in my favor geographically. And so that’s what got me back out here.

The Wolf of Franchises:

Okay, cool. And so you’re still working for the Chinese company when you moved here then?

Shaina Denny:

Yeah. Okay. And I worked with them for about a year or so after I moved back a year and a half longer.

The Wolf of Franchises:

Okay. And did you go straight from there into building dog drop or was there any in between venture?

Shaina Denny:

Nope. So right the day I moved back, I actually got a dog as one does a couple years, oh, four years away and was like, Hey, what am I going to do on day one? And so it’s a little bit of a longer crazier story about that, but I’ll keep it simple. So I got a dog on day one and ok, for the most part, my team, we didn’t have an office out in the US so I was ahead of the covid trend of working from home and working from home most of the time going into coworking space a couple times per week just to see other humans and change up the scenery. So I was more than capable to take care of my dog and that’s where it sort of hit me, but I was like, but now what is she getting? The recreation and activity that she needed. And so I was really just looking at solutions for myself as a dog. Parent asked folks like, Hey, what are people using? This was kind of all doing the rise of wag and rover and I was like that’s not necessarily quite what I’m looking for. If anything, I kind of want to get out for a walk as well. Stumbling upon dog daycare services, didn’t really know much about it. And ultimately that’s where it all shifted.

The Wolf of Franchises:

Okay, amazing. So I guess did you really, I’ll take it as owning a dog, you started to, most people who are entrepreneurial, start thinking about maybe how the processes and products can be improved. So when did you just have the conviction where you’re like, all right, I’m going to leave my job and try to start my own company to make dog daycare better. And in what timeframe is this too? If you can set the stage there? Is it 2018 or

Shaina Denny:

This is 2018 when I started when got my own, trying to back up. So around 2018 is sort of when I started thinking about it. I was going to a dog daycare nearby pain 0.1, I had to drive there every time. Pain 0.2, it was next to nothing in my ecosystem. And every time I’m sort of selfishly I roll doing this errand pain 0.3, it was just human pain point after human pain point. And I was like, this is so annoying. But what was crazy every time is it was full, this place was busy. And I’m like, this is a very subpar experience. And I’m thinking I based in LA where all up on our services and quality and everything and on the dog side, was it safe enough maybe? Was it clean enough? Not sure. We couldn’t see the back. I asked a question, they didn’t have a front desk person most of the time there wasn’t a lot of transparency. And so that’s when I kind of was like, imagine if you just made it a little bit better. But before even thinking <laugh>, thinking that I just started finding it, what are other alternatives for myself and my dog to go to? And looking at that and I was like, huh, this is actually quite interesting.

The Wolf of Franchises:

Well, so obviously going from saying, Hey, this could be improved upon to actually starting a company flat, easier to do the first part, just be like, oh, I have an idea. Yeah, because I know you raised money. How did that process go and was the goal from day one to franchise or was that something that kind of came into your head later on?

Shaina Denny:

So I think for us, our goal was to be everywhere. One of our core values is convenience. And so we knew going in that we wanted dog drop everywhere and it’s whatever path made most sense for us and that’s how we came to franchising. So from coming to this concept and kind of just scratching my head about, oh this is interesting, but then teaming up with my co-founder and her being like, oh, this is interesting too. And we just kind of just got fixated on this problem. And so I took it, I didn’t quite know what the solution was. I said, here’s all the pain points, I don’t know what this means. And really looking at it from that perspective. And then ultimately I had a meeting with this guy named Mike Jones. He’s the CEO and founder of a startup incubator in Santa Monica called Science.

They had incubated Dog Vek, which was acquired by Rover. They had incubated Dollar Shave Club. And so I saw that they had experience in they eventually they incubated Liquid Death. So when we started, so they’re just building consumer brands. Their thing is really strong consumer brands. And for us that was important cause we look at dog care from the perspective of the human lifestyle as well. And I think that’s the problem that we are really after solving. So teamed up with them and said, here’s this problem. I think I have a good idea of how to solve it. And to make the story short, they’re kind of like, let’s do it. So we spent some time working with them, started that full-time in 2019, and then we decided on the model, which is now Dog Drop and it’s small footprint, decentralized tech enabled dog care. So we’re putting these sub 3000 square feet locations really focused on convenience, quality. We want them everywhere. People already live, work and play. And for us it’s like that technology component has been a huge part of our story from day one. And building that internally too,

The Wolf of Franchises:

And going from bad idea, raising the money, launching and going full-time in 19, what was your at least early impressions of, I’m sure you built location number one, so it’s just kind of probably you and your co-founder and maybe a small team running that store. Maybe it’s just you guys, but when you start, since you want to be everywhere and you grow in the franchising route, what were your first impressions of just getting into that world? Because I kind of view it as, and I’ve worked on the franchise development side, so I haven’t run a corporate store and started a corporate store like you, but to me it’s like they’re almost separate, separate business lines in my head. Yeah, what was that

Shaina Denny:

Just, yeah, that’s totally afterthought. Our only focus at that time was can we prove out this model? Right. The only thing that matters because if you can’t prove out a model, then you’re not going to get to the next step anyway. So our full focus 16 hours a day was operating that first location in the arts district is between my co-founder, me mom was coming in sometimes my brother was coming in sometimes. And we had one other employee who was a dog daycare attendant and we were just working there all the time until we were able to hire more folks. But we said, I think from my co-founder career’s perspective in mind, I need to understand every role and every part of the operations inside out. We’ve done everything. So I’m never going to tell someone how to do something if I haven’t done it myself. And I think for us, that’s really was doing it the dog drop way. I’m not going to hire someone who’s an expert in dog daycare or has experience in dog daycare to tell us because we want to things differently and develop that. That’s really what we set out to do with dog drops. So for us it was really important to just put in the time and that time had to be spent there.

The Wolf of Franchises:

Yeah, definitely. Yeah, I mean I guess so as you’re kind of focusing and honing in on that model, obviously, right? There’s like somewhat established, let’s call it dog daycare, brands that have been around maybe for close to a decade, possibly. I think one of them, hounds Town I think has been around for a while.

Shaina Denny:

Yeah, there’s some for up to 20 plus years.

The Wolf of Franchises:

Yeah. So have you done competitive analysis? And I think Dogtopia is probably, I feel like they’re becoming, or they’ve been around for a while too. How is the experience different if I am just even from the customer kind of journey, how does it work differently with a dog drop versus maybe a dogtopia? And if there’s different services being offered, feel free to clarify there too.

Shaina Denny:

I think for us, looking at it, to be honest, and I came in pretty naive. I was not even a aware of some of these big box players. I think it’s creating an entirely new, in a new category. We’re not traditional dog daycare. I think even from the folks that we hire to our customers, not typically the traditional Monday through Friday, nine to five dog daycare. I think we look at it very similar to the disruption, but even Uber or Lyft did to the taxi industry. I think about myself, I live in la, I maybe needed a taxi one time per year if I’m being generous and I own a car. So now when Lyft and Uber, it’s so convenient, so accessible, why do I spend 200 plus dollars a month on Lyft because it’s just in front of my face. And so I didn’t just, I think lift an Uber. They could have easily gone after the existing taxi writers, but now they’re like, Hey, let’s 10 x let’s a hundred x that market size. And so for me, I’m like, we don’t the existing dog daycare user, they can go to the big box players like that. That’s totally fine that that’s not really our customer for the most part. We’ll help support those folks for sure. But it’s a completely different category.

The Wolf of Franchises:

Fascinating. So can you maybe talk about more, cause you said something before that was really interesting that the focus or some of the big bullet points for dog drop is small square footprint, tech enabled, but decentralized. We’re recording this. If anyone listening pays attention to crypto, the day of a massive crypto exchange just got run under. So when I hear decentralized, I’m like thinking crypto, but I know that’s how it’s So yeah,

Shaina Denny:

You want to decentralized. Yeah, decentralized throughout a city instead of one central location. Let’s say I’m a 10,000 square foot warehouse dog, daycare, kennel facility. I might put a couple in a market, but hey, for us, we can put these think in terms of blocks, not miles. So put these on the ground floor of apartment complexes, underutilized retail space. They think about a market, I’m just decentralizing dog daycare location. Hey, take square feet, smaller spaces everywhere so that our customers

The Wolf of Franchises:

And I got to imagine right then the follow through on the unit economics at least, right? It’s like got to be a lower investment than these massive facilities that are being built for these other franchises. Yeah,

Shaina Denny:

I think you look at some of the bigger ones, maybe you can build out for dog drop locations for the price of one larger facility. It de depends on the deals that you make, everything. So I’m just hold it to it using that as an example.

The Wolf of Franchises:

No, for sure. For sure. Of course. Well, so talk about just more from the founder perspective. I mean, starting the franchising process during Covid, probably the worst time in history for being honest, right? <laugh> not easy to start a franchise.

Shaina Denny:

For us, it was probably one of the best times in history really. We have the time to do this. So a few things. So we launched in January, 2020, our pilot location. It’s like January, February, we’re about to sign another two or three corporate units, two and three for corporate store. And it’s right around the first week of March. And I was kind of like, oh, let’s see, hold on, procrastinating, checking in, what’s going on here? Something’s feeling shaky. And then of course March 10th comes by and we’re like, okay, something. This is not going to be good. Whatever’s going on. And then I don’t remember the exact date, maybe it was March 15th when LA went into maybe the 11th or so when we went into Shut and for a moment we’re like, oh crap. And even they came to our store and we’re like, Hey, you have to send the dogs home.

We’re doing a city shut everything. And we’re like, well give us till 4:00 PM I can’t remember, maybe it was like 11:00 AM We’re like, we need a few hours to call the dog parents and stuff. And so after that happened, then it was less than 40. It was a very dramatic time. Every, no one knew what was happening. It’s like every second, this is what what’s happening. Then they’re like, oh wait, no dog daycare’s not an essential business and everything. So we’re really focused on our employees at this time because by this time, and so it’s like three months after we had launched, two and a half months later, we had finally started hiring employees outside of my co-founder myself and our first dog daycare attendant. So we’re really focused on their schedule, what’s going on. They don’t know either. But we were fortunately able to really prove this concept that this, and I know we haven’t even told your listeners what dog does.

We’re focus super high quality, quick stop dog daycare. Most don’t need nine to five dog daycare. You can drop off your dog for two hours at a time. We bill in 30 minute increments. So if you’re there for 90 minutes, you pay for 90 minutes. We don’t want to upcharge people and we want you go in and out as times as you’d like throughout the day and just we into people’s life and not make them fit into our business. So that’s what we’re doing. And there’s no better time in the history to say, Hey, I’m not going to work for 10 hours and I’m still going to drop my dog off for an hour and a half so that they can play with their friends. So for us, that was proof 0.1 done. And then as we’re just focused on now how do we manage operations during this time?

But we ended up not signing corporate leases two and three, which actually in hindsight, sometimes I don’t like to say regret, I don’t stay up at night thinking about it, but I’m like, Hey, it would’ve all actually things were moving, but we probably played it a little safe and we’re like, Hey, hold on a second. So we had time to really meticulously optimize our operations. We had time to go slow because no one’s like, where’s unit two and three when it’s June, 2020? We’re like, Hey, we’re holding on here. Everyone else. So from investors, everyone was patient from a customer standpoint, they’re super patient in understanding. No, that’s such a strong community. They wanted to help our employees to get to know if we needed anything that’s a new business. So we had so much patience and support that we were really able to build our business during that time and not feel rushed. And I was able to spend a ton of time learning about franchising and if that was the right, well, I should say I wasn’t doing that until 2021. So we got through 2020 and only in 2021 did we start seriously looking at franchising.

The Wolf of Franchises:

Okay, perhaps maybe yeah, the timing, I guess maybe if you were a year further down the line, it would’ve just thrown everything to a screeching halt, whereas I see what you’re saying it. Yeah, it sounds like because

Shaina Denny:

We were on

The Wolf of Franchises:

Building mode plenty of time. So he was like, all right, well now we have more than enough time to really think about things and there’s no pressure from investors and there’s literally nothing you could do but waited out. So

Shaina Denny:

Luckily had the time to build instead of focused on growing. So we’re like, let’s build a really good business and let’s focus on the operations and let’s build a repeatable model. And that’s what we did.

The Wolf of Franchises:

And so you said before, so it sounds like, and if you want to maybe just expand on just why dog drops different than your normal daycare because that billing and 30 minute increments it sounds like a pretty cool model where it’s more just pay as you go. If you’re, I’m imagining my friends who live in New York, I mean some of them would probably stop in to get a coffee and then somewhere in the city and they’d be like, oh, I actually want to go hang out with my friend uptown. They don’t want to bring their dog so they could just leave their dog basically at a dog drop for however long that they need. It doesn’t have to be a set five hours or six hours, whatever the normal timeframe is

Shaina Denny:

For sure. So for us, it’s focused on providing the most convenient, high quality dog care, experience power through our technology. And so what does that actually mean from the time you learn about our brand potentially online or through a referral or something. So your online experience completely cohesive with your offline experience when you first come in to learn about dog drop and you bring your dog, and that’s called our good fit test. So we make sure that all dogs, that one, most importantly, we’re a good fit for your dog. That’s our priority there. And then of course that your dog is safe with ours, our dog daycare attendance with the space that the space is a good space for them and also the other dogs. And so us, we treat that, that experience is a very high touch experience where and this is part of our business model, that we have someone there to take people in.

We want to get to learn about yourself as a parent. What are your needs? How do you want to utilize Dog Drop? So it’s best and most convenient for you. And then also really to learn about your dog. What are your goals with your dog too? A lot of people are first time dog parents as well. A lot of younger folks, it’s the first time that they’re owning a dog as their sole parent. So we put a lot of time into that and we essentially, once a dog passes or maybe doesn’t pass, we highly recommend them to another place too. We just get you started at Dog Drop. And so for everything, it’s like curbside and all of these, it’s not built in. Anyone can say, Hey, cool, I’m a big box dog daycare, I can bill for 30 minutes too. It should take N not too long to do that.

The thing is, that’s part of our business model and the operations. So from the people, the curbside service to having someone there ready for drop-offs of pickups continuously throughout the day, that all comes from a very operational standpoint, not just a payment processing standpoint too. And then for us, it’s longer hours. Our LA location, we’re open from 7:00 AM to 9:00 PM I remember as a pet parent, the daycare I used to go to closed at around 6:00 PM and I was like, when was I back by 6:00 PM Fairly. So thanks about just coming in and out. And then really it’s the quality of our staff. I think for us it’s consistent engagement with the dogs. Some are only there, some dogs do stay all day, but some dogs that are there for shorter stays, we want to make sure we’re playing with them, engaging with them, and also providing upward growth for our operators and our employees on the care team.

And so there’s a lot that comes into place there. And then for us it’s really that software component that ties it together. And I think you can externally after the fact add on an app or something, but that’s, you’re not building your operations to match that digital experience as well. So for us, just very, we want to be vertically integrated. So when we’re seeing something in our store, for instance, hey, we get realtime data to know, hey, between Tuesdays from four to 6:00 PM we’re maybe only at 70% capacity. What do we want to do here? Probably on an operational standpoint, I want to say, Hey, let’s lower staffing, but then actually I want to say let’s increase utilization and drive traffic. So maybe I’m going to push something to my customers and say, Hey, we’re going to do agility Tuesday at 4:00 PM like T minus two hours come in now. So a lot of that’s from learning at our own dog daycare and being able to say, Hey, let’s add this in and let’s let add this in today. And that’s our mental is to see changes whether it’s for our own operational efficiencies, whether it’s for customers and be able to actually do something about it.

The Wolf of Franchises:

Very cool. Yeah, that sounds like some of that mentality that you brought over from China, honestly, just saying, here’s the idea, let’s do it right now. So that’s pretty cool. And yeah, I definitely hear what you’re saying too on, because I see that a lot across a lot of franchises where maybe you’re coming at it from a different angle with dog daycare and having 30 minute billing where there’s other examples across franchises where someone tweaks the model and it’s really easy from the outside to say, well, oh hey, every existing company could just start doing that. But when you build a company from the ground up with that model in mind, right? You’re talking about you have smaller square footage, you’re hiring the staff to be doing these things. So yeah, I’m thinking of a big massive 10 to 20,000 square foot daycare facility. The industry better than me. To me it’s like, yeah, they probably can’t do 30 minute technologically they can, but operationally, I mean they have a lot of fixed costs to pay for that you don’t. And they need, if someone’s going to come in, they got to stay there for six hours. So they got to charge a certain amount of money probably to cover those costs.

Shaina Denny:

We have the exact opposite mentality though. In business model, we say we lose dogs on all, or we lose money in air quotes for people not launching this video. <laugh>, you make money off the shorter stays, longer stays. That’s the opposite. We’re like, no, no, no, we like short stays because, so it’s very different. So if we say that, let’s say you have a parking garage, you can have one car take that parking spot and it’s going to be capped at $50 per day, but let’s say I had five cars go in that same spot at $15 an hour, you’re going to make money off all those hourly people, and that’s our business. So we’re everything, all assumptions that you have of dog daycare or big box like kennel boarding facilities, it’s probably opposite in our business model. We’ll still take dogs all day. It’s good to fill it out for utilization and capacity purposes, but we’re really on this notion of in and out.

The Wolf of Franchises:

I love the parking analogy too. Well, I guess just wrapping up here, so you’ve been franchising roughly around a year?

Shaina Denny:

Yeah, almost. So we started selling early in 22, so this year.

The Wolf of Franchises:

Okay. Oh, okay. Yeah. Okay, so we’re coming up on a year. Yeah, I mean, how’s it been going? And maybe do you have units and development thus far in different markets outside of la?

Shaina Denny:

Sure. Yeah. We’re super excited to announce we’re going to be launching in Denver and also the Port Lauderdale market next year. So we partnered with franchise partners there. We partnered with someone in Denver who is a previous stretch lab franchisee. So she was early in the stretch lab system as well, super early. She built her units in Denver, sold them, and then now is invested into Dog Drop. So we’re really excited to have her as an experienced operator as well, who has seen success with multiunit franchising. And most recently we signed the Fort Lauderdale slash Miami market for another five units there. And we’re super excited about that team too. Just for us, it’s working with really high caliber people when it comes to really the dog philosophy operations as well and the experience that they have. Ultimately, we’re focused on providing just the killer experience that you haven’t seen in this space before. I think we see so many great examples of a really high touch retail service experience in human services and in the dog services there’s sometimes super focused on the, that we forget about the human. So that’s where we’re coming in with more multifaceted approach there.

The Wolf of Franchises:

And from a franchising perspective, just given that you want to kind of have provide the utmost convenience, it almost sounds like it lends itself to, you want multi-unit operators coming in and building multiple locations so that within a given, I don’t know, city or county, whatever that, so that customers in the area can always pop into a dog drop.

Shaina Denny:

Yeah, definitely. And then that owner as well starts to know their members. So from a business model perspective, it’s all, it’s monthly membership to Dog Drop, and it’s really personal. If you come into a dog drop, you’re going to see our member care specialist is going to know every dog’s name. And yeah, we always say 70% of parents’ names as well, right? <laugh> dog first too. And so it’s really cool to see that. And so when it’s the same owner throughout a market, it really helps facilitate that more personal approach.

The Wolf of Franchises:

Yeah, definitely. Well that’s awesome. And congrats on the success so far. Sounds like you know, guys are up to some really cool stuff. Yeah, thanks a lot for coming on Shayna. And if there’s anyone listening to this, I know we definitely have a lot of people interested in the pet space, so is there a good spot online where people can follow along? You dog drop both?

Shaina Denny:

Yeah, you can find dog drop across any social channels at Dog Drop Co or our website Dog drop co slash franchise as well. And you can follow me on Twitter at shayna denny. But yeah, we’re super excited to be joining the franchise world. I think we’re still really early, but excited about this market and really excited about finding these franchise partners that are really going to be able to deliver this experience to their local community.

The Wolf of Franchises:

Definitely. Now it’s super exciting to see a fresh take on things, especially depending on which area, the franchise industry you’re in. There are some things that Right are just the direct opposite of fresh. So yeah, I’m pumped about your brand and yeah, super stoked to see what you do in the next few years. So yeah, thanks again, Shayna, and we’ll talk soon.

Shaina Denny:

For sure. Have a good one.

The Wolf of Franchises:

Thanks for listening to Franchise Empires. We’re coming to you soon with actionable insights to take the next step on your franchise journey. So make sure to subscribe on Apple, Spotify, Google, or wherever you listen.