S5 Ep4: Turning Thrift Store Shopping into Franchise Gold with BaseCamp CEOs Zach and Tyler Gordon
How do resale employees determine how much that five-year-old Lululemon shirt is actually worth?
The Wolf sits down with BaseCamp Franchising owners Zach and Tyler Gordon to discover exactly how Uptown Cheapskate and Kid to Kid streamlined resell value subjectivity and turned it into a finely-tuned, fully systematic, operational process across over 200 different locations.
Plus, how are Zach and Tyler inverting the stigma of used clothing and turning it into their personal franchise goldmine in the face of online reselling giants? And why is value one of the biggest motivators of consumer behavior?
Tune in to find out!
00:00 Franchising Kid to Kid and Uptown Cheapskate
9:45 Exploring the Tailwinds of the Resale Market
16:14 A New Way to Shop and Sell Clothing
22:08 Operational Challenges in Resale Businesses
35:10 The Future of Thrift Shopping
43:28 Exploring the Benefits of Resale Franchise Ownership
47:09 The Resale Clothing Industry
50:32 Contact Us
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