S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber
How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?
Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together.
Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love.
Then, find out which businesses Jacob prefers to invest in.
3:40 The Turning Point
6:18 Creating a Community
8:40 Building a Consumer-Facing Brand
15:00 Expansion Plans
17:20 The Phil’s Business Model
28:21 Brand Association
31:40 Building a Brand
37:42 Investing in Consumer Companies
46:08 Follow Us
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