S5E9: How Biscuit Belly Took the Boring Out of Breakfast

How do you elevate breakfast food in a novel way that no other franchise is doing?

By taking biscuits to a whole ‘nother level.

Biscuit Belly is a fast-casual franchise taking the boring out of breakfast and making Instagram-worthy foods all across the Southeast.

Owners Chuck Schnatter and Chad Coulter sit down with the Wolf to discuss how they distinguished themselves from franchises like IHOP, Denny’s, and Snooze and what qualities they believe are key to any dining franchise.

Plus, find out how they managed to thrive and survive while opening multiple locations during the pandemic!

0:00 Background

3:22 What Makes a Successful Franchise?

7:15 Why Biscuits?

13:00 Making Food Instagrammable

15:00 Franchising Process

24:32 Takeaways

30:00 Future Plans

Find out more about Biscuit Belly:



Follow Chad:

LinkedIn: https://www.linkedin.com/in/chad-coulter-4663465b

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