S6 E13: Transforming the Tanning Industry, with Lauren Rampello Becotte of Pure Glow

Have you been curious about what it takes to spin your side hustle into your own full-time business? If so, make sure to tune in for this episode!

Join The Wolf this week as he sits down with Lauren Rampello Becotte, the founder of Pure Glow Tanning, to discuss her journey from side hustle to opening her first Pure Glow location. Discover the benefits of airbrush tanning and just why it has taken so long for innovation in this cosmetic space to happen.

Lauren shares her passion for providing a safe and organic alternative to traditional tanning methods, and explains the importance of using high-quality ingredients in the process. Learn about the customization and expertise that goes into each airbrush tan and why it provides longer-lasting and more natural-looking results.

From navigating the challenges of finding the perfect location in Boston to self-teaching branding and marketing, join us as Lauren shares her entrepreneurial journey and the lessons she’s learned along the way.

00:00 – Intro

02:19 – The Start of the Journey 

05:01 – Beauty and Wellness Trends in Southern California 

10:08 – Lessons Learned

12:31 – Bootstrapping Success

16:21 – Pure Glow’s Client-Centric Approach 

18:15 – When to Hire Your First Employee 

18:57 – Alternative Tanning Demand

25:15 – The Science Behind Orange Spray Tans 

26:49 – Get a Safe and Organic Airbrush Tan 

29:30 – Benefits of Airbrush Tanning 

32:13 – The Slow Innovation in Cosmetics

Follow Lauren on LinkedIn: https://www/linkedin.com/in/laurenrampello

Follow The Wolf on Twitter: @thewolfoffranchises

Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.

And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

Buzz Franchise Brands is a multi-brand franchising company currently operating four service brands: Pool Scouts pool cleaning franchise, Home Clean Heroes residential cleaning franchise, British Swim School swim instruction franchise, and Grand Illuminations outdoor lighting franchise. 

Our mission is to enable people to realize their dreams; we encourage you to learn more about us and our brands at BuzzFranchiseBrands.com.