S6 Ep5: Sweetgreen – From A College Project to Billion Dollar IPO

Salad shouldn’t scale. 

So how did Sweetgreen defy those odds, creating a health food franchise fixated on quality, sustainability, and healthy eating? 

Now, with nearly 1,000 locations across the US, Sweetgreen co-founder and CEO Jonathan Neman is finally divulging his franchise playbook to the Wolf.

Tune in to hear why Sweetgreen grew to the success it did and how Jonathan utilized technology, scrappy fundraising tactics, and festival marketing to scale a small, DC-based health food restaurant into a franchise that sacrificed none of its quality along the way as it grew into multi-million dollar chain. 


0:00 Intro/Background

3:42 Multi-Unit Growth Path

9:00 The Sweet Life Festival

18:50 Expansion and Franchising

28:11 Fundraising

32:51 The Infinite Kitchen

39:20 Building In-House Software


Check Out Sweet Green: 



Follow Jonathan:

Twitter: https://www.twitter.com/jonnynemo


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