S7 E5: Franchising’s Hottest Takes, with Erik van Horn of “The Franchise Secrets Podcast”
Join The Wolf as he sits down with Erik van Horn, host of “The Franchise Secrets Podcast,” for a special crossover episode. In this lively conversation, they dish out some hot takes on the franchise industry and discuss the importance of transparency and financial literacy for franchisees.
From the value of item 19s to the power of content marketing, Erick and The Wolf share their insights and experiences in the world of franchising. Discover why building a strong brand and providing valuable resources to franchisees are crucial for success.
Plus, get a glimpse into Erik’s journey as a media entrepreneur, and find out how he has grown his Twitter audience and newsletter following. Learn why content creation is addictive and how it can help elevate your franchise brand.
00:01:20 – Franchise Growth Through Media Strategies
00:09:08 – The Power of Partnering with Work Week
00:15:58 – Are Franchises Worth the Investment?
00:17:43 – The Value of Research in Content Creation
00:21:21 – Why Brands Hide Franchise Information
00:24:02 – The Importance of Profitability in Franchising
00:28:02 – Franchisors Use Regulation as Excuse
00:33:42 – How to Evaluate a Franchise Brand
00:38:47 – Finding Outliers in Your First Year
00:44:51 – Franchisors Neglecting Financial Education for Franchisees
00:51:02 – Where to Focus Your Energy in Social Media
Follow Erik’s Pod, “The Franchise Secrets Podcast” here.
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