S7 E9: From Motherhood to Magnolia: The Inspiring Journey of Magen Bynum, Founder of Magnolia Soap
Magen Bynum, the founder of Magnolia Soap and Bath, drops by to chat with the Wolf about how she turned a plant-based alternative for sensitive skin into a franchise empire. Discover the inspiring story behind Magen’s creation of Magnolia Soap and how her daughter’s desire for a chemical-free solution led to her franchising journey.
With plans to open 50+ locations in 2024, Magnolia’s rapid expansion makes it a formidable appointment in the plant-based alternative space. From eliminating harmful chemicals to using natural ingredients like mica for coloring, Magen describes why Magnolia Soap prioritizes the well-being of its customers from head to toe and how she turned a one-time passion project into franchise gold.
Plus, how does Magnolia Soap balance its direct-to-consumer efforts with franchisee success? And how does its unique experiential marketing approach set it up for long-term franchise growth? Tune in to find out more!
00:00:07 – Creating a Plant-Based Alternative Soap
00:05:49 – Eliminating Red Dyes for Allergies
00:07:50 – From Local Retail to Nationwide E-commerce
00:11:17 – The Strategy Behind Magnolia Soap’s Corporate Stores
00:14:54 – The Journey of Franchising Success
00:17:18 – Magnolia’s Grassroots Marketing and Handmade Products
00:23:25 – Balancing Direct-to-Consumer and Franchising
00:28:36 – Franchise Store Count Doubles in a Year
00:32:04 – Magnolia Plans 50 New Locations in 2024
00:34:30 – Online Presence of Magnolia Soap
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