S8 E7: Is This the Beginning of the End for Crumbl?

The Wolf’s taking a break from his normal podcasting format to break down the latest in franchising news this week.

Is Orange Theory’s acquisition by Self Esteem Brands a good thing or a sign of impending doom? With Orange Theory’s numbers diminishing since the initial insanity of their boom, could this spell disaster or is it a shrewd business move?

The Wolf also tackles Domino’s latest earnings announcement before trying his hardest not to become a total Crumbl apologist. He’s taking a hard look at the announcement of the franchise savant’s diminishing sales numbers and diving into whether or not a dessert franchise can ever truly be sustainable. 

Will Crumbl find their steady state and buck the trend to become more than just another fledgling fad? Or is this the beginning of the end?


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