S8 E8: Stretching the Limits: The Rise of StretchLab, with Steve Hitzemann
Loosen up. Literally.
StretchLab is the Austin-based company helping others to increase performance and decrease joint pain. The Wolf chats with owner Steve Hitzemann about the fast-growing franchise’s rapid ascent to success.
How did Steve dare to dream of a business model based on nothing more than stretching? Hear how Steve made the impossible possible, and how he’s making a two-membership franchise financially sustainable.
Is the stretching franchise just another fad? And if so, how has Steve prepared to compete in a potentially soon-to-be oversaturated market?
From its customized one-on-one sessions to a unique approach to customized service with expertly trained flexologists, discover how StretchLab is revolutionizing the wellness industry with its approach to flexibility and overall well-being.
With six locations open, and more on the way, you won’t wanna miss hearing Steve’s insights on the value of simplicity, staffing, and scalability.
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00:00:50 – Stretch Lab: Revolutionizing Personalized Stretching
00:03:42 – Training and Connection Key for Flexologists
00:09:05 – StretchLab’s Services
00:13:08 – Creating a Scalable Fitness Program
00:17:05 – Staffing That’s Driven by Membership Base Strategy
00:26:49 – Expanding from One Studio to Six Stretch Labs
00:31:25 – Scaling a Growing Organization with Multiple Locations
00:40:38 – Market Saturation Concerns for Assisted Stretching
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