Heyday Franchise – Costs, Fees & Earning Stats

Liquid Capital: 

Net Worth Requirement: 


Franchise Fee: 

Units in Operation: 


Franchising Since: 



$768,300 - $1,012,300





Heyday is a new kind of beauty franchise that offers affordable, high-quality facials in a relaxed environment. The company was co-founded by Adam Ross and Michael Pollak who saw a need for making expert skincare accessible to the masses.

In this article, we’ll take a look at the costs and fees associated with opening a Heyday franchise, as well as the company’s earning potential. We’ll also provide some insights into what it’s like to be a Heyday franchisee.

Is Heyday a franchise?

Heyday is a unique skincare franchise that was founded in 2014 and is headquartered in Phoenix. Heyday franchises are a business model that offers opportunities to franchisees to open their own Heyday-branded stores.

These locations are independently owned and operated and they adhere to Heyday’s standards for quality and service. As a result, Heyday provides an appealing option for franchisees who want the flexibility of owning their own business while still being part of a larger brand.

At each storefront, customers can enjoy convenience and conversation. Services are customized by expert licensed Estheticians that are trained to provide quality results.

How does the Heyday membership model work?

Heyday is a fast-growing skincare company with industry-leading physical stores in the skincare industry. Heyday is a single-service business and will perform personalized treatments to help its clients’ skincare journeys.

Heyday believes that everyone deserves to have great skin. That’s why they offer a monthly membership that includes a customized facial and access to member-priced products that can help you maintain your glow at home.

Heyday’s facials are designed to fit each individual’s unique needs and goals. During the facial, a customer will receive an expert skin analysis and a personalized 50-minute treatment. The customer will also learn how to enhance their daily skincare routine to get the most out of the curated skincare products.

Heyday also offers a variety of enhancements, including professional peels, light therapy, microdermabrasion, and Gua Sha. In addition, Heyday offers a lip boost to help achieve plump, hydrated lips.

How many Heyday locations are there?

Heyday is a franchise of skincare shops that offer affordable, high-quality services. Franchising since in 2021, Heyday now has over 11+ locations.

Heyday offers facials for the modern consumer and a range of products that are all geared toward skincare.

Heyday is a modern service-based business providing facials to anyone who wants to enjoy the benefits of a facial without spending an hour or more at a traditional spa. Heyday gives personalized service according to the individual’s skin type and concerns. According to Heyday’s website, there are currently more than 20 states available for franchising and over 100 committed openings.

How much does a Heyday skincare franchise cost?

Heyday franchises cost between  $768,300 – $1,012,300. The initial investment covers the cost of leasehold improvements, rent, initial inventory and supplies, initial training, and licenses. The company provides a brand and operations playbook with ongoing support to help Franchisees grow their businesses.

In addition, franchisees are required to pay a monthly royalty fee of 7% of gross sales and a 2% brand fund fee. Heyday has a minimum net worth requirement of $750,000+ and liquid assets of at least $350,000.

What is the Heyday franchise fee?

The Heyday franchise fee is $60,000. This fee will give you the exclusive rights to operate a Heyday salon in your chosen territory and to use Heyday’s name and logo.

Heyday is looking for franchisees who are driven, experienced, invested, and forward-looking. They should be passionate about skincare and committed to growing the Heyday brand. Those who are successful will have strong business acumen and be able to think ahead to where the brand could be in the future.

How much do Heyday franchise owners make?

When considering a Heyday franchise, it’s important to understand the potential earnings. The left side of this table reflects the average, median, and high/low from 6 affiliate-owned locations that were opened prior to July 2018 (the first year they were in business). The right side includes data from 5 locations in the second year of business.

It also reflects the shop size, revenue, and EBTIDA of those locations. It’s also important to note that the EBDITA doesn’t reflect the brand fund or royalty fees and all except one of these locations are in New York City.

The Wolf’s Take 🍟

There are 3 reasons I felt this brand was worth covering:

  1. The AUVs are very high on average, as they are just shy of $2.2 million in their second month of operations
  1. Level 5 Capital, a private equity firm that owns 100+ OrangeTheory’s and has invested in brands like Big Blue Swim School, led the Series B investment in this brand. When Level 5 invests, I pay attention!
  1. This is the least important, but – they’re a modern brand. Check out their franchise website here – it’s what you’d expect from a company in 2022, but as we know is not always the case with old franchises trying to keep up.

I will be watching their growth closely to see how they execute with their $20 million in funding 👀.

Ending Summary

The Heyday skincare franchise is a good opportunity for those passionate about skincare and committed to growing the Heyday brand.

This is not investment advice. As always, look at the franchise disclosure document and do your own research and due diligence before investing and realize any investment may go to zero.

Disclaimer: This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

The Wolf

The Wolf of Franchises is an industry insider who’s sharing the secret sauce of how lucrative the franchising industry can be. He offers expert insight to help both new and existing franchise owners reach success.