🍟 5/11/2023 – Boutique Franchise Brand With Impressive Numbers

FRANCHISES OF THE WEEK

1) TruBlue Total House Care

Fast Facts

Background

  • Founded in 2011, franchising since 2011
  • Based in Cincinnati, OH; 85 locations open at the start of 2022
  • A franchise offering comprehensive home maintenance services to homeowners, 

Fees + Investment

  • Royalty: 6%
  • Brand Fund: 2%
  • Franchise Fee: $44,900
  • Initial Investment: $65,050 – $91,400

Financial Performance

  • Presented below are Gross Revenue figures for cumulative franchised TruBlue business outlets for the one-year period from January 1, 2022 through December 31, 2022. There were 84 TruBlue franchises in operation as of December 31, 2022. Of those, 22 franchises are excluded from the below table because they opened in 2022 and so were not open for at least one year. Thirty-nine franchises were open for at least one year and reported Gross Revenue each month from January 1, 2022 through December 31, 2022.

The Wolf’s Take 🍟

Like other home services franchises, TruBlue is a low cost investment franchise that shows close to 3.5x in revenue relative to the investment.

They also offer a variety of services ranging from lawn care, cleaning, handyman repairs, and home modifications for aging-in-place.

If you’re looking for a low cost franchise, check them out!

Resources

2) Apricot Lane Boutique

Fast Facts

Background

  • Founded in 1991, franchising since 2004
  • Based in Vacaville, CA; 77 locations open at the start of 2022
  • Fashion franchise that offers trendy and unique clothing, accessories, and gifts. The franchise is focused on providing a personalized shopping experience for customers and empowering franchise owners to curate their own inventory

Fees + Investment

  • Royalty: 5.5%
  • Brand Fund: 1% 
  • Franchise Fee: $39,500
  • Initial Investment: $135,500 – $336,800

Financial Performance

  • This table of gross revenues of Apricot Lane Stores below consists of the relevant set of reported gross revenues of the 67 franchised Stores that were open and operating during the entire 12-month period shown.  

The Wolf’s Take 🍟

Apricot Lane shows impressive revenue for a retail outlet, and as we’ve seen with other retail businesses like Uptown Cheapskate, they can be pulling in solid profits from these levels of revenue.

Fashion and boutique shopping are certainly not my core competency, so I don’t have much to expand on here – but I felt this brand was worth highlighting!

Links to their website below! 

Resources

FROM THE POD

Shelly Sun – BrightStar Care

Shelly Sun bootstrapped her senior care business, Brightstar Care, to a 380+ territory franchise over the last 2 decades.

We talk about the journey on the pod.

Check out our conversation here!

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