🍟 12/23/2021 – HOLIDAY EDITION

One Article:

The Hustle: How Tipsy Elves Built a $125M Christmas Sweater Empire

As an avid watcher of Shark Tank, Tipsy Elves is one of my favorite companies I’ve seen from the show.

From “Getting Lit” to “Santa’s Twerkshop”, their ugly-sweater success all started with some creativity, a bit of SEO savviness, and a lawyer who realized he hated his job.

One Video:

SNL: Home for the Holidays

Eddie Murphy is hilarious. The video is 3.5 minutes of light-hearted fun, guaranteed to make you laugh.

One Franchise Breakdown:

Christmas Decor

Fast Facts


  • Founded in 1984, franchising since 1996
  • Based in Texas; 268 territories operating
  • A seasonal service franchise that hangs holiday lights for both commercial and residential clients

Fees + Investment

  • Franchise Fee: $9,900
  • Royalty: 5%
  • Brand Fund: 1%
  • Initial Investment: $19,550 – $62,250

Financial Performance

  • The average sales information was taken from 192 Christmas Decor franchisees representing 215 franchises as of January 2020

The Wolf’s Take  🍟

For 90 days of work the numbers aren’t bad. If you’re someone who has some extra time and could use a seasonal side hobby for some decent cash (margins are supposedly 30-40%), then this low cost franchise could be a good gig!

If you’d rather take a stab at this without a franchise, check out this twitter thread from a holiday lighting professional!

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