🍟 11/16/2023 – Innovative Beauty Franchise With 3x Revenue


1) Sugaring NYC

Fast Facts


  • HQ: West Palm Beach, FL
  • Founded in 2015, franchising since 2017
  • Sugaring NYC is an organic waxing and lash studio specializing in hair removal

Franchise Fees

  • Royalty: 5%
  • Brand Fund: 1%
  • Franchise Fee: $29,900

Financial Overview

  • The below table discloses information on 10 franchised outlets that were open and operating the entire year or almost the entire 2021 calendar year.

The Wolf’s Take 🍟

Sugaring is an emerging concept showing an investment level of $200,000 with an average revenue that is 3x that amount.

 Beyond the numbers, you may be wondering – wtf is “sugaring”?!? Here’s a recap on what this concept is all about…

Waxing vs Sugaring


  • Must be heated and can burn/scar your skin
  • Made with resins and potentially toxic chemicals
  • Can cause skin irritation and requires chemicals to help remove it


  • Made of 100% natural ingredients (just water and sugar)
  • Applied to the body at room temperature, thus no burning
  • Can be easily removed with water so it doesn’t irritate the skin

Sugaring also appears to be a more effective hair removal process as well, as it removes more hair and doesn’t lead to ingrown hairs like waxing can.

Overall, it’s just as effective as waxing (if not better), and it’s a more pleasant user-experience and arguably a healthier one too.

My main question would be this: can every salon that offers waxing pivot quickly to sugaring? Or is there some sort of defensibility to the service?

If you’re interested in this franchise, check out the link below!


2) The Driveway Company

Fast Facts


  • HQ: Dallas, TX
  • Founded in 2016, franchising since 2019
  • The Driveway Company specializes in concrete repair and maintenance needs and has a reputation for trusted driveway repair

Franchise Fees

Financial Overview

  • The below table discloses information on 20 franchised outlets that were open and operating the entire 2021 calendar year

The Wolf’s Take 🍟

Another week, another home services franchise with a far lower investment than the typical brick and mortar business, and showing the potential for cashflow.

This brand has been franchising since 2019, and has shown impressive growth since that time with 20+ franchisees already onboarded and operating.

I’ll spare you the usual spiel on why home-services franchises can be a great choice. Check out The Driveway Company if you like what you see!



Carmelo Marsala – Spray-Net

This was a really fun conversation with an innovative founder in home-services franchising.

Carmelo has done more than just build a professionalized painting business, he’s also created product and application innovation.

Check out our conversation here to see what I mean!

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