🍟 12/13/2021 – California Pizza Kitchen And Nautical Bowls
California Pizza Kitchen Is Now Franchising
The casual-dining chain is starting a new growth campaign to build on their 200 unit presence in America. This move comes after some recent struggle however.
Its footprint decreased by about 13% from 2019 to 2020, and filed for Chapter 11 bankruptcy in July 2020. They emerged from bankruptcy status in October of last year.
This will be the first time in their 35 year history that they’ve offered franchises.
The Wolf’s Take 🍟
Pizza elitists will scoff at the thought of dining at CPK, but that’s because they haven’t eaten the grilled steak or chicken-bacon-ranch pizza (trust me, both are ).
This is a concept that’s well-known for their unique menu offerings, and has built a household name brand over their 35 year history.
I’ll be interested to see what the buildout cost will look like on one of these, but either way, buying a brand with established mindshare in consumers is a big advantage.
Read the full story here.
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- Founded in 2018; franchising since 2021
- Based in Minnesota; 31 locations open/in development
- Nautical Bowls is a fast-casual restaurant that combines healthy, fresh superfood bowls with an uplifting atmosphere
Fees + Investment
- Royalty: 6% of gross sales
- Brand Fund: Floating, but will never exceed 2%
- Franchise Fee: $30,000
- Initial Investment: $150,000 – $249,000
- The below table illustrates the performance for the previous 2 fiscal years for their first location in Minnetonka, Minnesota
*Labor Costs does NOT include an owners salary
The Wolf’s Take 🍟
Nautical Bowls caught my attention right off the bat with its low investment range and impressive performance through the pandemic.
In addition to the unit economics, the founders partnered with Peter Taunton to head up franchise development – Peter previously worked at Snap Fitness, and helped bring that brand to over 1,000 locations.
With already 31+ units in development in its first year of franchising, Nautical Bowls is off to a great start and is definitely a brand to watch!
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