🍟 1/6/2022 – The Best Pizza Franchise You Never Heard Of

One Twitter Thread:

Tim Urban from WaitButWhy: 21 Thoughts

When Tim Urban writes, I read it. It’s as simple as that.

I think everyone can find at least a few thoughts from his year-end Twitter thread that will benefit you in 2022.

One Podcast:

Andy Frisella from The MFCEO Project: The Story of Harry

If you’ve heard Andy Frisella before, you know he’s a polarizing figure.

Regardless of his style or certain beliefs, this 20-minute podcast from 2019 never fails to motivate me. It’s an incredible story of the pursuit of one’s ambitions.

Hint: Harry is a nickname for a famous person whom you all know (it’s revealed at the end of the story).

One Breakdown:

Pizza Guys

Fast Facts


  • Founded in 1986, franchising since 1995
  • Based in California; 70 territories operating
  • A pizza franchise that sells specialty pizza with dough made on site every day

Fees + Investment

  • Franchise Fee: $25,000
  • Royalty: 5%
  • Brand Fund: 0%
  • Initial Investment: $68,300 – $262,500

Financial Performance

  • The following table provides the performance of 69 Pizza Guys stores operating for all of 2020 (8 affiliate locations and 61 franchised)

The Wolf’s Take 🍟

Pizza businesses proved their worth throughout covid, as it’s a business built around delivery that has customers regardless of the economic climate.

At less than half the price of a Domino’s and an average revenue of over $1M, this west coast pizza franchise is operating away from the national spotlight – but has top-tier unit economics!


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