🍟 1/13/2022 – Turning Trash Into Cash

One Article:

David Perell: Hugging the X-Axis:

“A life without commitment is a life where you can’t take advantage of compounding curves”

This essay was a great reminder of the benefits of having a singular focus. It reminded me of two things:

  1. The person who always switches career paths never gains expertise in a particular area
  2. In franchises, the owners who stay committed to building locations are the ones that end up as success stories (example: Tom Cook of Pacific Bells).

Think long-term, and take advantage of compounding efforts!

One Tweet:

Jack Butcher: An Example of Compounding Efforts

In 2021 Jack Butcher surpassed over $1M in personal revenue, because he stayed committed and reaped the benefits of his compounded efforts.

One Franchise Breakdown:

College Hunks Hauling Junk

Fast Facts


  • Founded in 2003, franchising since 2007
  • Based in Tampa Bay, Florida; 156 territories operating
  • Offers junk removal, moving, and labor services

Fees + Investment

  • Franchise Fee: $40,000 – $60,000 (depends on market size)
  • Royalty: 7%
  • Brand Fund: 2%
  • Initial Investment: $108,700 – $273,200

Financial Performance

  • The below information is based on 90 franchised outlets in the full year 2020

The Wolf’s Take  🍟

Average EBITDA of $214k off of at most a $273k initial investmentfor a sample size of 90 franchisees, that is a super impressive system-wide performance .

At 156 territories operating, there is likely still a couple hundred available markets for this franchise. My biggest questions in general would be:

  1. Is this industry over-saturated?
  2. How many territories do the top performing franchisees own?

The latter question is best answered by talking to existing franchisees, while the former requires a deep-dive on the junk removal industry.

Competition is of course not a bad thing, if anything it’s typically a good sign that there is a market to support a business. However there are many competitors that saw plenty of growth over the last decade i.e. Two Men & a Truck (314 territories), Junk King (136 territories), 1-800-Got-Junk? (160 territories), etc.

This doesn’t mean the market’s full though – there’s plenty of folks who passed on Five Guys just because McDonald’s, Burger King, Wendy’s, In-N-Out, Sonic, etc. already existed.

But for me it is the question worth digging into on a macro level if you want to pursue this franchise opportunity!


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