Shuckin Shack Franchise: Costs, Fees & Earning Stats

Liquid Capital: 

Net Worth Requirement: 


Franchise Fee: 

Units in Operation: 


Franchising Since: 


Not Disclosed

$352,700 - $1,128,252





Shuckin’ Shack is a fast-casual seafood restaurant chain specializing in fresh, made-to-order seafood dishes and Southern sides. The company was founded in 2007 by two North Carolina college friends, Matt Piccinin and Sean Cook. Today, Shuckin’ Shack has grown to include locations across the Southeast.

Is Shuckin Shack a franchise or chain?

Shuckin Shack is a franchise that is based in Wilmington, North Carolina. The company also has company-owned units as well. While the company started as a small operation with just one location, it has since grown into a franchise.

There are currently locations in coastal cities along the east coast. Shuckin Shack is considered one of the best seafood restaurants known for its fresh oysters, which are sourced from some of the best oyster beds in the country. Shuckin Shack is an oyster bar and seafood restaurant with a shuckin awesome bar and a casual atmosphere.

How Many Shuckin Shack franchises are there?

As of 2021, there were 16+ Shuckin’ Shack Oyster Bar franchises in operation across the United States. As the demand for fresh seafood continues to grow, Shuckin’ Shack is poised to become a leading provider of high-quality shellfish and the freshest seafood ethically caught.

The company plans to continue its expansion by opening new franchises. Shuckin Shack believes in sustainably sourced seafood. They participate in the recycling oyster shell program and serve domestic seafood caught locally when possible.

Shuckin Shack Oyster Bar

Where was the first Shuckin Shack?

The first Shuckin Shack was opened in Carolina Beach, North Carolina in 2007. Inspired by the fact that there weren’t any fresh raw oyster bars where they lived, they set out to create their own unique dining experience. The original Shuckin Shack was a tiny space with only a handful of tables, but it quickly became a local favorite. 

How much does a Shuckin Shack franchise cost?

A franchise with Shuckin’ Shack will set you back an initial investment of $352,700 – $1,128,252. In addition to the initial investment, you can expect to pay monthly royalties of 3.5% of the restaurant’s gross sales in the first year, 4.5% in the second year, and 5.5% after that as well as a brand fund fee of 1.5% of gross sales.

These fees help to cover the costs of advertising and promoting the Shuckin’ Shack brand. While the initial investment may seem high, it is important to remember that you are investing in a proven business model with a strong track record of success. With over 15 years in the seafood business, Shuckin’ Shack has all the ingredients necessary for success. So if you’re looking to get in on the seafood craze, a franchise with Shuckin’ Shack is a great option.

Shuckin Shack Bar

What is the Shuckin Shack franchise fee?

The Shuckin Shack franchise fee is $45,000. This fee gives you the right to use our trademark and logo, as well as access to our proprietary recipes and processes. In addition, Shuckin Shack also offers a veteran discount of 10% off the franchise fee for those who are serving or have served in the military.

How much do Shuckin Shack franchise owners make?

If you’re considering opening a Shuckin Shack franchise, you’re probably wondering how much money you can make. While there’s no guaranteed income for franchise owners, we can give you some insight into the potential earnings. Shuckin Shack franchise owners can expect to earn a return on their investment.

According to the company’s website, the average franchise owner of a store over 1800 sq. ft. earns an annual income of $204,846 in 2019 and $34,689 due to COVID-19 in 2020. This figure includes both the revenue generated from the sale of oysters and other seafood dishes, as well as the profits from the sale of alcohol.

Shuckin Shack franchisees typically see a net profit of 10-12%. It’s good to see that restaurants are starting to open up again.

Of course, the actual amount you make will depend on a number of factors, including the location of your restaurant, the size of your operation, and your overall management practices. But if you’re looking for a solid investment with good potential returns, a Shuckin Shack franchise is definitely worth considering. If you are looking for a good franchise opportunity, start the process and check out the franchise disclosure document for more detailed information.

Shuckin Shack Oyster Bar Patrons

The Wolf’s Take 🍟

A full-service restaurant that incorporates a bar is going to merit a larger investment, but even so, Shuckin’ Shack shows the potential for a great annual ROI, as demonstrated by the franchisee from South Carolina in 2019.

Beyond the numbers, I like this franchise for a few reasons…


It’s clear from their franchise website that they’re not afraid to have a little fun. Their tagline right away is “Tell Corporate America to go Shuck Itself!”.

It’s always important to reflect on if you align with how a franchise presents its brand. Additionally, for restaurant concepts, in particular, brand recognition can become a huge benefit as locations scale, so franchises that think meaningfully about their brand perception are hopefully on the right track.

Market Positioning

Shuckin’ Shack differentiates itself from both other sports bar franchises and other sea-food restaurants. 

This isn’t a fast-food brand trying to compete with Long John Silver’s, but they’re also not a fancy white-tablecloth establishment. What they strive to be is a healthy middle ground that serves up great oysters, drinks, and a fun experience that entire families can enjoy.

They also look like they’d especially thrive in vacation destination markets, ideally near the ocean! 


Technically a restaurant is competing with any other business that serves food, but drilling down into sea-food restaurant franchises, there isn’t much out there.

Outside of Angry Crab Shack, which I covered all the way back in Week 4 of this newsletter, I’ve yet to see another legitimate brand in this space (if I’m missing one, feel free to reply to this email and let me know).

If you’re interested in restaurant franchises, Shuckin’ Shack could be a fun and rewarding opportunity!

Shuckin Shack Restaurant

Ending Summary

If you’re looking for a fun franchise opportunity that has growth Shuckin’ Shack is a great fit. With a proven business model and delicious seafood, Shuckin’ Shack is primed for success. The initial investment is on the higher end, but with a strong return on investment, it is definitely worth considering. So if you’re ready to get shucking, a Shuckin’ Shack franchise may be the perfect fit for you!

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The Wolf

The Wolf of Franchises is an industry insider who’s sharing the secret sauce of how lucrative the franchising industry can be. He offers expert insight to help both new and existing franchise owners reach success.