Thrills, Profits, and Proprietary Tech: Meet Slick City
Slick City Action Park: Redefining All-Ages Entertainment with Thrills, Profits, and Innovation
When you think of family entertainment centers…
What comes to mind?
Maybe something like trampoline parks, arcades, or laser tag arenas.
But what if there was a completely new concept built on proprietary technology, that combined the adrenaline of theme park rides, the modularity of a playground, and the profitability of a high-volume retail business?
Slick City Action Park, the world’s first indoor slide and action sports park, redefines what it means to have family fun, regardless of your age.
Since its inception, Slick City has been on a mission to create unforgettable experiences for thrill-seekers of all ages while offering franchise owners a lucrative, scalable business model at the same time.
With 12 locations already open, 26 in construction, and over 40 franchises awarded in just its first year, Slick City is proving that it’s not just keeping up with the industry…
It’s establishing an entirely new frontier.
Since Slick City began with the knowledge of previous ventures and lessons, it comes to the table with experience that far exceeds the formative years of its competitors.
It’s safe to say the trial and error has paid off, but what makes Slick City stand out in a crowded market?
Why are experienced multi-unit franchise owners, family entertainment center veterans, and corporate refugees flocking to this young brand?
Let’s examine, shall we?
The Slick City Difference: A Thrilling Concept with a Proven Track Record
At its core, Slick City is all about delivering “we’ve gotta do that” moments.
Imagine an indoor park filled with up to 20 different slide designs, each offering a unique adrenaline rush.
From high-speed drops to twisting tunnels, Slick City’s attractions are designed to keep guests coming back for more.
Forget about the hot metal sticky playground slides of yesteryear baking in the sun.
Slick City’s smooth-as-ice indoor proprietary dry slides bend the laws of physics, with nearly frictionless surfaces that are faster than water slides twice their size!
But what’s the secret behind their waterless super acceleration?
A patented pairing of a proprietary coating heat-sealed to every slide during the manufacturing process and a custom-designed riding mat layered with a specific blend of woven polymers.
This precise ecosystem was carefully designed by a cross-functional team of water slide engineers and a retired space station tribologist (a scientist who specializes in friction and wear), and took years of trial and error to arrive at the perfect mix of materials.
And the team behind this relentless R&D isn’t messing around; They already have 55 patents granted or filed globally covering the utility AND designs of the slides.
This is true space-age technology, brought to the masses for adrenaline-stoking entertainment.
And that’s not all:
These attractions are highly modular, meaning they can be swapped out with ease to keep the experience fresh and exciting.
This modularity is truly a game-changer.
Unlike traditional family entertainment centers that require massive overhauls to introduce new attractions, Slick City’s in-house design team ensures that parks can evolve without breaking the bank.
With 55 patents already filed or granted (and counting) for their proprietary slides and tech, they’re not just playing around; they’re able to consistently produce those fresh “we’ve gotta do that” moments of fun that customers have grown to expect…
Especially in a market where people are constantly searching for something new, different, and entertaining.
It’s like a theme park where new “rides” are just a slide installation away.
But Slick City isn’t just for kids.
The “all thrill, no skill” appeal of the slides, and their comparative safety relative to other active entertainment and sports, gives them high appeal to parents. In 2024, Slick City generated over 24% of its revenue from parents and adults!
And while kids and parents are a core demographic, the park also caters to adults with monthly adults-only nights, creating a unique niche in the market.
This all-ages appeal has helped Slick City achieve an impressive average unit volume (AUV) of $4.9 million in 2024, with profit margins hovering around a healthy 41%.
And according to Allied Market Research, the family and indoor entertainment centers market was $30.8 billion in 2022 and is on track to reach $108.4 billion globally by 2033,
Translation? This industry is booming thanks to its broad appeal, immersive experiences, and technological advancements. There’s never been a better time to get in on the action.
Why Franchise Owners Are Flocking to Slick City
For experienced multi-unit franchise owners, Slick City represents a rare opportunity: a young, innovative brand with the backing of industry veterans who gained hard-earned wisdom from other family entertainment ventures.
The leadership team, including CEO Bron Launsby, brings decades of experience from some of the largest names in family entertainment.
Launsby himself is a former multi-unit franchisee, giving him a unique perspective on what franchisees need to succeed in this space.
This franchise-first focus is evident in every aspect of Slick City’s operations.
From streamlined processes to a commitment to ongoing support, the brand is meticulously designed to help franchise owners thrive.
And with 15% of revenue coming from on-site cafes, there’s ample opportunity to boost profits even further.
For food and beverage franchise owners, Slick City is an especially refreshing change of pace.
For starters, it offers the familiarity of restaurant operations (like managing a cafe) but with the added excitement and volume of family entertainment to bring more guests in the door, more often.
The profit margins are significantly healthier than traditional QSR (quick-service restaurant) models, which typically hover around 10-20%.
Plus, let’s be real: operating a slide park is a lot more fun for young employees than flipping burgers.
The Numbers Don’t Lie: A Scalable, Profitable Business Model
Let’s talk numbers. Slick City’s financials are impressive, to say the least.
The estimated initial investment for a franchise ranges from $1.9 million to $4.9 million, depending on location and size.
But with an AUV of nearly $5 million and profit margins of 41% in 2024, the return on investment is compelling.
Here’s a breakdown of what makes Slick City so profitable:
High Foot Traffic
With attractions designed to thrill everyone from toddlers to adults, Slick City parks have drawn in crowds.
Whether it’s a rainy weekend, a school holiday, or a Friday night out, families and thrill-seekers alike flock to Slick City for its unique blend of fun and adventure.
Out of all locations open for the entire fiscal year, the median location received over 115,000 paying guests in 2024!
This consistent foot traffic has translated into steady revenue, making it an attractive investment for franchise owners.
Repeat visits
One of Slick City’s biggest standout features is its modular attractions.
Unlike traditional entertainment centers that require costly overhauls with a multitude of third-party vendors to keep things fresh, Slick City’s attractions are all designed, produced, shipped, and installed by a vertically integrated “in-house” affiliate.
This means they can be easily swapped or updated with their proprietary tech.
This means guests always have something new to try, whether it’s a high-speed slide, a challenging obstacle course, or a brand-new interactive game.
The result? Relatively low cost, impactful opportunities to bring guests back to the park.
Families and groups can come back again and again, with the potential to drive a steady stream of revenue and a loyal customer base.
Diverse Revenue Streams
Slick City isn’t just about admission fees—it’s a multi-revenue powerhouse.
In addition to ticket sales, parks generate income from on-site cafes, private parties, special events, and required Slick City Socks for all guests.
Imagine hosting anything from birthday parties to corporate team-building events or adults-only nights.
These diverse revenue streams not only boost profitability but also create opportunities to connect with the community in many meaningful ways.
With so many ways to monetize, Slick City offers franchise owners a business model that’s as dynamic as its attractions, and the growth potential is staggering.
Slick City has already signed leases for over 1 million square feet of space, with plans to open 20 more locations in 2025.
For franchise owners looking to scale, this is a golden opportunity.
A Brand Built for the Future
What sets Slick City apart isn’t just its innovative attractions or impressive financials…
It’s the team behind the brand.
With a leadership team that includes veterans from Sky Zone and other major players in family entertainment, Slick City combines the energy of a startup with the expertise of a seasoned operator.
The C-suite, senior leaders, and directors in the company bring over 100 years of combined experience in the FEC franchise space to the table.
In other words, this is far from their first rodeo.
Slick City has a mature management team with a steady hand at the helm of a new brand, with proprietary technology built from years of R&D to back it up.
This blend of innovation and experience is what makes Slick City a standout in the franchise world.
Join the Movement: Meet Slick City at MUFC 2025
The thrill is waiting. Are you ready to slide into success?
If you’re an experienced multi-unit franchise owner or a corporate refugee with a passion for location-based retail, Slick City wants to meet you.
The brand will be showcasing their presence tomorrow at the Multi-Unit Franchising Conference (MUFC), running from March 25th to 28th in Las Vegas.
Stop by booth #2440 to learn more about this exciting opportunity and see why Slick City is redefining the future of family entertainment.
You can also visit slickcity.com/franchise to learn more and get the full financial details.
