Crumbl Cookies Franchise – Costs, Fees & Earning Stats

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$347,666 - 691,783





Crumbl Cookies is a gourmet cookie company founded in Utah in 2017 by Jason McGowan & Sawyer Hemsley. The company started with just one location in Logan, Utah, as a gourmet cookie shop and has since expanded to many more Crumbl franchises around the US.

Crumbl Cookies is known for its delicious gourmet cookies and a wide variety of flavors, which change weekly, as well as its made-to-order cookies.

In this article, we will look at the Crumbl Cookies franchise opportunity. We will discuss the company’s history, franchising fees, and earnings potential.

What is Crumbl Cookies?

Crumbl Cookies is a rapidly rising star in the world of gourmet cookie shops, with an ever-growing delivery business. Famous for its classic chocolate chips and a weekly rotating menu of unique flavors, Crumbl is quickly becoming one of America’s hottest franchises. From its parent company, Crumbl Enterprises LLC – formed in May 2019 – to its iconic pink box and delicious cookies, Crumbl has seen massive follower counts and continues to expand its franchisees.

At Crumbl Cookie franchises, customers can witness the entire baking process right before their eyes and choose from a variety of flavors that change on a weekly basis. From traditional chocolate chip to fried ice cream or cotton candy-flavored gourmet cookies, there’s always something new at Crumbl that is sure to tantalize your taste buds!

The founders behind this sweet success story are Jason McGowan and Sawyer Hemsley, who have spent thousands of dollars and countless hours on what they call the “perfect cookie quest” – creating the world’s best chocolate chip cookie. Their special baking process combines time and temperature for that perfect combination: crispy outside yet soft and chewy inside – just like an Oreo!

To keep up with demand, Crumbl uses technology to speed up processes in their stores, boasting over 600 bakeries across 2021, with more opportunities opening through franchising every day. The signature pink box was designed back in 2018 as part of their mission: bringing friends & family together over a box of the best cookies around!

Despite competitors infringing on their trademarks & designs, it looks like nothing will stop these two entrepreneurs from achieving greatness! With delicious treats made using such an innovative baking process, it won’t be long until everyone knows about this unique brand called ‘Crumbl’.

Is Crumbl Cookies a franchise or chain?

Crumbl Cookies is a franchise of gourmet cookie shops and has locations in several states. It’s a relatively new company quickly gaining popularity for its gourmet cookies.

Each Crumbl Cookie franchise location is independently owned and operated, but they all adhere to the same high quality and customer service standards. As a result, customers can expect the same delicious cookies and friendly service regardless of which Crumbl Cookies they visit.

The company is known for its weekly rotating menu and chocolate chip cookies. In addition to its brick-and-mortar locations, Crumbl Cookies offers delivery, online ordering, and catering.

How many Crumbl Cookies franchises are there?

Crumbl Cookies began in Utah in 2017, and it has since grown to become one of the most popular cookie brands in the country, with 552 locations in 42 states. Crumbl started franchising in 2018 and plans to continue opening new locations.

In addition to its physical locations, Crumbl Cookies also offers a delivery service, so even if there isn’t a store near you, you can still enjoy fresh-baked cookies anytime you crave them. Whether you’re in the mood for a classic chocolate chip cookie or something more adventurous like fried ice cream or cotton candy, Crumbl Cookies has something for everyone.

Crumbl’s first retail location

Is Crumbl the fastest-growing franchise?

While Crumbl Cookies is undoubtedly one of the fastest-growing franchises in the country, it is not clear if it is the fastest-growing franchise. This title is typically given to companies with a higher growth rate, such as those in the tech industry.

However, Crumbl’s growth rate is impressive compared to other food industry businesses. The company has grown exponentially in just three years and shows no signs of slowing down. Given its rapid expansion, it is safe to say that Crumbl is one of the fastest-growing franchises in the country.

Crumbl is a food and beverage franchise specializing in chocolate chip cookies. The franchise has been incredibly successful. With its unique product offering and aggressive expansion strategy, Crumbl is poised to become one of the largest gourmet cookie franchises in the country.

How much does a Crumbl Cookies franchise cost?

The Crumbl cookies franchise cost varies depending on a number of factors, including the size and location of the franchise. A Crumbl Cookies Franchise can cost anywhere from $347,666 – 691,783.

This initial investment includes access to Crumbl’s proven business model, marketing materials, and ongoing support from the corporate team and also includes the cost of leasehold improvements, equipment, inventory, and working capital. Additionally, you will need to have access to at least $150,000 in liquid capital in order to qualify for a franchise.

Franchises typically generate revenue through the sale of products and through royalties and other franchise fees paid by franchisees to the franchisor. Royalties are typically a percentage of sales and are generally paid monthly. In addition to the initial investment, there is an 8% royalty fee on gross sales and a 2% brand fund fee on gross sales.

What is the Crumbl Cookies franchise fee?

According to their franchise disclosure document, the initial franchise fee is $50,000, which includes being able to use the company’s name and logo.

What makes Crumbl Cookies unique is the open concept where customers can observe employees in the scooped cookie dough bar and where they make all the cookies. With a proven business model, Crumbl franchise opportunity is excellent for entrepreneurs passionate about baking.

How much does a Crumbl Cookies franchise owner make?

Here is the financial data from 115 Crumbl franchise owners in 2021 with a territory size of 40,000-125,000 people.

The store with the highest revenue did $3,639,139 in sales while the store with the lowest revenue did $734,278 in sales with the average revenue of all stores being $1,687,731.

The store with the highest net profit did $618,102 with the lowest new profit being $33,260 in sales. The average net profit for the 115 locations was $357,512.

Investing in a Crumbl Cookies Franchise offers a number of advantages, including a fast-growing chain, new flavors released weekly, and a trendy appeal that attracts devoted customers. The COVID-19 pandemic has shifted the focus of the Crumbl Cookies franchise to delivery and takeout, allowing franchisees to adapt to the changing landscape of the food industry.

Unique features of Crumbl Cookies, such as its open concept that allows customers to observe employees in the scooped cookie dough bar and attractive packaging, make for an engaging customer experience. The transparency provided by Crumbl indicates the high volume of sales and the chain’s success.

Fast-Growing Chain

In 2022, Crumbl announced via Twitter that its total revenue had exceeded $1 billion. This impressive milestone is a testament to the success of the franchise. Consumers rush to the store each week to try the new flavors before disappearing, creating an exclusive and exciting atmosphere.

With the high sales volume, franchisees can look forward to financial stability and long-term success.

New Flavors Weekly

The menu of Crumbl Cookies is ever-changing – but why? With new flavors of chocolate chip cookies and other baked goods added each week, customers can’t help but come back for more. But how does this rotating menu make them stand out from the rest?


The target customer for Crumbl is like a bee to honey, thanks to the company’s buzzing use of social media and influencer marketing. The recognizable pink boxes, open-concept kitchens, and carefully curated TikTok page all help create an atmosphere that’s as sweet as sugar.

The weekly rotating menu, attractive packaging, and delicious cookies make for the perfect Insta-worthy treat – one that’ll have your followers drooling over their screens!

The Wolf’s Take 🍟

Net income of $357,000+ off of at most a $691,000 investment is incredibly strong for a food concept!

This franchise has had absolutely monstrous growth since it was founded in 2017. It was announced via Twitter as well, that in 2022 they were going to do over $1 billion in total revenue:

Crumbl is truly an exceptional franchise – they have a great founding story, and if they truly do have the world’s greatest chocolate chip cookie…then it’s no wonder they’ve grown so quickly!

Crumbl’s innovative mobile app helps retain their loyal customers

Frequently Asked Questions

Is Crumbl Cookies privately owned?

It is evident that Crumbl Cookies is privately owned as the business is family-owned. They are proud to contribute to the livelihoods of their franchise partners and bakers, indicating that it is not publicly listed or part of any other company.

Who owns the Crumbl Cookies franchise?

Jason McGowan (CEO) and Sawyer Hemsley (COO) are the co-founders of Crumbl LLC, making it a family business.

Franchise owners like Seth Neeleman own and operate their own stores under the supervision of the company.

Therefore, Jason McGowan and Sawyer Hemsley own and operate Crumbl Cookies as franchisors.

Ending Summary

The Crumbl Cookies franchise is an excellent opportunity for entrepreneurs passionate about baking and selling baked goods. Of course, actual results will vary depending on location and management style.

This is not investment advice. As always, do your research and your due diligence before investing and realize any investment may go to zero. Crumbl Cookies is a rapidly expanding brand and is a franchise worth considering.

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The Wolf

The Wolf of Franchises is an industry insider who’s sharing the secret sauce of how lucrative the franchising industry can be. He offers expert insight to help both new and existing franchise owners reach success.