🍟 11/15/2021 – Firehouse Subs Just Got Acquired

Franchise Headlines

Restaurant Brands International Acquires Firehouse Subs

Restaurant brands international, the owner of Burger King, Popeyes, and Tim Horton’s, is acquiring Firehouse Subs for a $1 Billion (yes, billion with a B) all-cash transaction. With 1,200 U.S. stores, the acquisition boosts RBI’s restaurant count to about 29,000.

Firehouse Subs is projecting $50M in EBITDA this year, and has a loyalty program with about 3.5M subscribers.

What does the acquisition mean for Firehouse Subs?

In one word? Expansion.

Between Tim Horton’s, Popeyes, & Burger King, RBI is operating 17,000 restaurants outside of the U.S. Given RBI’s experience for international development, it’s safe to say we can expect Firehouse Subs to enter new countries very soon.

Read the full story here.

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Franchise Breakdown:

Center Point Medicine

Center Point Medicine: Pediatric Hypnosis and Counseling: La Jolla, CA &  Syracuse, NY

Fast Facts


  • Founded in 2014
  • Based in La Jolla, California; 2 units open as of 2021
  • A pediatric facility focused on alleviating mental health conditions via counseling & hypnotherapy

Fees + Investment

  • Royalty: $347 per week per provider
  • Brand Fund: $50 per week
  • Franchise Fee: $39,000
  • Initial Investment: $98,327 – $189,250

Financial Performance

  • The following data is from the Center Point Medicine location based in La Jolla, California, and shows revenue from it’s first full 6 calendar years of operation

The Wolf’s Take 🍟

Center Point Medicine not the typical franchise reported on in this newsletter, but part of my goal is to uncover niche brands that you won’t find anywhere else.

And after seeing the sales: investment ratio, it shows potential to build to a very healthy annual return. From their website, it’s evident that they contract with many insurance providers so that patients don’t have to pay 100% out of pocket. This lines up with their stated values of “making mental health more accessible for children”.

Lastly, because I’m sure it’s on your mind – can you own this without being a doctor? Yes, but with some caveats. Those caveats are that there’s a specific business structure you’d have to set up your franchise under to ensure you are compliant with your state’s laws – and you would then of course have to hire licensed medical professionals to operate the practice.


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