🍟 12/20/2021 – Send Me A Trainer

Franchise Headlines

Pacific Bells Acquired by Private Equity

The Scoop

Orangewood Partners, an NYC based private equity firm, recently acquired Pacific Bells, a taco bell franchisee with more than 250 restaurants, for a rumored $545,000,000 .

Pacific Bells’ founder and CEO Tom Cook opened his first Taco Bell in 1986 in Tualatin, Oregon. He’s since expanded his franchise footprint to 9 states: Alabama, Arkansas, California, Mississippi, Ohio, Oregon, Tennessee, Washington, and Wisconsin.

The Wolf’s Take  🍟

I was going to write more in this section, but this tweet from @JoeCassandra summed up my feelings perfectly:

Joe is exactly right, and this is why I love franchisee success stories.

Pacific Bell’s CEO didn’t invent a new business model, or develop some proprietary technology. He simply bought 1 Taco Bell, made it successful, and repeated that process over and over with more locations for the last 35 years.

Now he’s likely worth over 9 figures. The power of franchising 

More Headlines

MOD Pizza Plans for IPO 
Founded in 2008, the build-your-own-pizza shop has already passed 500 locations

Bonjour Popeyes 
The first of hundreds of Popeyes in France & Monaco is set to open in 2022

FAT Brands Completes Native Grill & Wings Acquisition 
This is the 3rd wing concept that FAT Brands has invested in

Franchise Breakdown

Send Me A Trainer

Fast Facts


  • Founded in 2007; franchising since 2019
  • Based in Delaware; 19 locations open as of 2021
  • An in-home and online personal training business that uses proprietary technology to build a network of personal trainers & automate operations

Fees + Investment

  • Royalty: 6% of gross sales
  • Brand Fund: 2% of gross sales
  • Franchise Fee: $34,999
  • Initial Investment: $49,099 – $84,799

Financial Performance

The Wolf’s Take  🍟

To reiterate the background of this business – franchisees don’t need to deliver personal training sessions to clients – their job is sales and marketing. To automate operations, franchisees have access to a proprietary app that enables client and trainer registration, payment, booking, and payroll.

Regarding the financials – I’m not sure why the 2021 financials from Send Me a Trainer only includes data from 2017, but that’s what we have to work with. The numbers reflect their affiliate locations which, given an investment of $85k, is an incredibly healthy return on EBITDA of $219k-$238k .

The timing for this business is especially interesting to me, given that covid lockdowns have caused many people to forgo gym memberships and exercise more at home. In 2020 Send Me a Trainer only had 1 franchisee, but that number has jumped to 18 in 2021.

It wouldn’t surprise me if new owners are betting on at-home workouts to remain popular.

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