🍟 The Top Emerging Franchises of 2023

ANNUAL TOP 5 RANKINGS

THE TOP 5 FRANCHISES OF 2023

#5: FUNBOX

  • Units Open: 7
  • Investment Range: $572,000 – $795,000
  • Average Revenue: $704,096*
  • Average Net profit: $319,862*

*Based on 4 locations

THE WOLF’S QUICK TAKE

I covered this franchise a few weeks ago – it’s a creative franchise that provides a unique experience for kids.

Beyond the numbers shown, there’s an indoor model that is for franchisees with deeper pockets, but also shows really impressive unit economics ($900k+ in net income).

RESOURCES:

#4: HOME CLEAN HEROES

  • Units Open: 14
  • Investment Range: $85,510 – $105,235
  • Average Revenue: $1,253,340*
  • Average Operating Cash Flow: $270,930*

*Based on 1 affiliate location that consists of 2 territories

THE WOLF’S QUICK TAKE

Home Clean Heroes is under the Buzz Franchise Brands platform, which means franchisees get fantastic support from a highly intelligent operational team.

Buzz Franchise Brands knows home service franchises, and is in the game for the long haul to support franchisees and make them successful.

RESOURCES:

#3: ROLLING SUDS

  • Units Open: 1
  • Investment Range: $136,815 – $197,740
  • Average Revenue: $2,204,680*
  • Average EBITDA: $818,541*

*Based on 1 locations

THE WOLF’S QUICK TAKE

Power washing may not be exciting, but this franchise’s story and numbers are!

They’ve had a great first year of franchising and are led by an experienced franchise leader.

Check this brand out if you’re serious about building a massive home services business!

RESOURCES:

#2: MILKSHAKE FACTORY

  • Units Open: 9
  • Investment Range: $462,545 – $697,024
  • Average Revenue: $774,220*
  • Average Adjusted Profit: $169,348*

*Based on 7 locations

THE WOLF’S QUICK TAKE

Milkshake Factory is a new dessert concept with phenomenal numbers, and a big edge in their product and operational playbook.

The executive team has incredible business experience and franchise experience too. This is a concept to look out for in the brick and mortar world!

RESOURCES:

#1: UPTOWN CHEAPSKATE

  • Units Open: 113
  • Investment Range: $483k – $897k
  • Average Revenue: $1,241,921*
  • Average Net Income: $218,980*

*Based on 82 locations

THE WOLF’S QUICK TAKE

The numbers are incredible, and they are based off of 82 locations, which is far more proof of concept than you typically see for a franchise brand.

It might not be the sexiest concept, but if you listened to my podcast (linked below) with the executive team, they have a clear technological and operational moat against local competitors that is surely a big reason for their success!

RESOURCES:

Bonus: 3 Other Emerging Brands to Watch

  • SweatHouz: Led by 140+ OrangeTheory owner (and 60 Dogtopia’s), I wouldn’t bet against Jamie Weeks, the CEO + founder of SweatHouz. They’ve awarded 200 franchises to 27 franchisees, and has a heavy focus on franchisee support.
  • Mahana Fresh: Dave Wood is a former 20 unit Domino’s owner who is now leading this franchise (which recently struck a deal with an NBA player). They have a bunch of units in development and look like an exciting fast-casual QSR
  • Ace Pickleball Club (DISCLAIMER – I AM AN INVESTOR): Ace is off to a fantastic start in year 1 of franchising, with 81 franchises awarded, many of which are to multi-unit owners of brands like OrangeTheory, Goldfish Swim Schools, The Joint, Hand & Stone Massage, and more!

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