🍟 4/11/2022 – Wildlife Removal Equals Wild Returns


A Deeper Look at Big Chicken from Shaq

The Scoop

Shaquille O’Neal launched Big Chicken in Las Vegas in 2018, and has been franchising the concept for roughly a year. 

The brand has 3 traditional locations open, 2 locations on Carnival Cruise ships, and 70+ locations in development.

They recently signed a 50 unit agreement with a large restaurant group in Texas.

The Wolf’s Take 🍟

Much has been written about Shaq‘s success in business since he retired from basketball:

The list goes on..

The Team

Big Chicken is the first business venture where Shaq is a founder.

To do so, he’s put together an all-star team to help him, including JRS Hospitality, an accomplished Las Vegas-based ownership group, as well as Authentic Brands Group, a multinational brand development and marketing firm.

Shaq is the face of the business, and was instrumental in the branding, restaurant design, and menu development. Each item has a story that’s in some way tied back to the basketball star.

Whether it’s the “Uncle Jerome”, a spicy chicken sandwich named after O’Neal’s longtime bodyguard, Jerome Crawford; or the Charles Barkley, named after the NBA legend that Shaquille loves to poke fun at.

Franchise Expansion

The brand is off to a hot start, with a robust development pipeline since they began to franchise. To this point, they’ve strategically partnered with seasoned multi-unit ownership groups.

Their recent expansion into Texas is another example of that, where they partnered with a joint venture co. that operates 50 Sonics, 60 convenience stores/gas stations, as well as investments in Burger King and Denny’s.

I expect this brand to continue to grow, and will be on the lookout for financials as soon as I can get them 👀

More Headlines

Johnny Rockets is Heading to Israel 🇮🇱
The classic American Diner will have 10 locations built

Wendy’s Opened a Restaurant in the Metaverse 🍔 
Rewards from the metaverse will thankfully translate in REAL life

Burger King is Getting Sued for False Advertising 😲
The lawsuit alleges that food shown in ads is bigger than in real life…can’t make this stuff up folks


Jimmy John’s

  • Founded: 1983
  • Units Open: 2,755
  • Investment Range: $316K – $559K
  • Average Revenue per Location: ~$1,200,000

Did you know?

The company was founded by young Jimmy John Liautaud at age 19. His father gave him two options: join the army or start a business.

I’d say he made the right decision!


Skedaddle Humane Wildlife Control

Fast Facts


  • Founded in 1989, franchising since 2013
  • Based in Ontario; 31+ locations open internationally
  • Humane wildlife removal, pest control, + attic restoration

Fees + Investment

  • Royalty: 6.5%
  • Brand Fund: 1%
  • Franchise Fee: $49,500
  • Initial Investment: $89,000 – $132,600

Financial Performance

  • The below table contains performance data from 1 franchised location in the US for the full year 2020

The Wolf’s Take 🍟

Once again we have a niche business that surprised me with their financials…$136k in profit off of an $89k-$132k investment? We’ll take that all day!

As the name implies, Skedaddle Humane Wildlife Control’s primary service is (humane) pest control. Pests can include raccoons, birds, skunks (yikes), squirrel’s, bats, and mice.

They solve these problems for homeowners with a 3 part approach:

1. Assess and Remove

They’ll perform an inspection and use hands-on techniques to remove those unwanted guests from your home.

2. Clear and Clean

If the animals made any mess, Skedaddle makes sure to clean it.

3. Prevent and Protect

They’ll go the extra mile and identify what the potential points of entry are, and secure them against future infestation. 

If the infestation occurred in an attic, sometimes the mess an animal leaves behind can cause damage and lingering effects to insulation, which can lead to more problems if untreated. Given this, Skedaddle has bolt-on attic restoration services for homeowners as well.

This is a brand that is animal and eco-friendly, with great unit economics. For any animal lovers out there, or folks looking to find a niche home service business, Skedaddle looks promising!


Disclaimer: This Content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All Content in this email is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the email constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other Content in this email before making any decisions based on such information or other Content.